Brainshark, Inc., a provider of cloud-based business presentations, announced the availability of an online assessment tool to help companies evaluate their sales content effectiveness. The purpose of the assessment - made available for free by both Brainshark and Profitable Channels, a provider of sales enablement consulting - is to help sales and marketing professionals understand how well their content is driving sales performance and to identify steps to maximize the return on their content investments.
Available at contenteffectiveness.com, the new online assessment helps companies identify opportunities for increased efficiencies, and make sales content more targeted, accessible, useful, and actionable.
Participants answer a 17-question, multiple-choice survey about their companies' sales content and related processes. Upon completion, they immediately get access to a free, customized action plan with recommendations on the top practical steps for improving the usefulness, effectiveness, and ROI of their content. Each recommendation is accompanied by a "learn more" link, which includes additional information and resources to help participants take action.