Attensa Introduces Free RSS Reader

Sep 29, 2006


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Attensa, Inc., a developer of RSS software for business, has introduced Attensa for Outlook 2.0, a RSS reader designed specifically for enterprise use.

Attensa for Outlook 2.0 brings new usability features and additional functionality including: secure connectivity to Internal and External Web Feeds and AttentionStream reporting with the Attensa Feed Server, so when Attensa for Outlook is connected to the Attensa Feed Server articles read and deleted are treated consistently whether they are read in Outlook, the Attensa AJAX web reader, or on mobile devices; the ability to let users listen and watch audio and video content in Outlook, directly in the River of News; a new Desktop Alert toaster allows users to track breaking business information whether they are working in Outlook or not. The Desktop Alert appears when user-selected priority feeds are updated with new articles; and Attensa's AttentionStream technology uses predictive ranking to observe and analyze how users read and process RSS articles and subscriptions. Through this analysis of AttentionStream data, including the time and frequency that feeds are accessed and articles read, deleted, and ignored, Attensa for Outlook 2.0 displays feeds in a prioritized list based on the likelihood that they will be of interest to the reader.

Other productivity features include: the ability to automatically find, preview, and add RSS feeds; automated search tools; the ability to create, import, and export custom reading lists; the ability to keep feeds and articles organized with tagging and categories; the ability to republish to blogs and forward articles; and advanced compatibility with the Microsoft RSS Platform. Attensa for Outlook for Outlook 2.0 can be downloaded at no charge immediately from the Attensa the website.

(www.attensa.com)