Association for Downloadable Media (ADM) is available, designed to develop standardization of audience measurement and advertising for downloadable media. The ADM focuses on podcasting, downloadable media, and portable content monetized by advertising and sponsorship. The purview of the ADM includes revenue generation from advertising and sponsorships of podcasts, vodcasts (aka vidcasts, video podcasts, or vlogs), and other audio/video digital content distributed via RSS, ATOM, peer-to-peer, mobile devices, and downloads from websites. The organization has been formed to focus on any content downloaded by consumers, and will work in collaboration with related industry organizations, publishers, and agencies. Membership application is open on the ADM website.