AspireIQ Unlocks Influencer-Generated Content for Paid Social Advertising

Jul 25, 2019

AspireIQ, a platform for producing original branded creative at scale, released Brand Access Manager, the first solution to empower brands to seamlessly turn branded content into paid advertisements on Facebook and Instagram. With Brand Access Manager, brands can achieve a higher return on investment (ROI) and lower cost per action (CPA) through more authentic, personalized original content.

For many brands, dedicating ad budget to influencer marketing campaigns has proven to be an effective strategy to double down on the most effective influencer and creator partnerships and generate measurable results. However, brands lack the necessary workflow tools needed to adopt this strategy at scale. AspireIQ’s Brand Access Manager offers an automated solution for brands to leverage original influencer-generated content at scale.

Platforms like Facebook and Instagram continue to invest in tools to connect brands with consumers in highly personalized way, such as Instagram’s recently announced Branded Content Ads. Brand Access Manager is a complementary solution that builds on top of these features, giving brands more options for partnering with influencers and creators to leverage original content as part of their paid social effort.


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