App Annie Unites Mobile Market Data and Advertising Analytics with Acquisition of Analytics Provider

Sep 26, 2019

App Annie, a provider of mobile market data and analytics, announced that it has acquired mobile analytics company Libring. With this acquisition, App Annie says it will be the first to present market data and advertising analytics side by side, making it easier for mobile publishers and brands to create winning mobile experiences. The company also revealed a major redesign of its brand to mark the first step in its expanded strategic vision and reflect its commitment to be the mobile performance standard.

Publishers and brands have relied on App Annie for downloads, revenue, retention, and usage. The company now aims to provide revolutionary insights that customers can quickly understand and execute against the full range of critical metrics that drive their business, such as customer acquisition cost (CAC), lifetime value (LTV), and return on ad spend (ROAS). With mobile ad spend projected to double to $375 billion globally in 2022, CMOs and CEOs are eager to maximize advertising return on investment (ROI). 

The company's new branding reflects App Annie's mission to help customers deliver winning mobile experiences. The centerpiece of the rebrand is its new gem logomark. This is a tribute to gaming and plays to the notion of 'leveling up.' It also reflects the value that companies gain using accurate and actionable data.

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