GuruNet Corporation, creators of Answers.com, the answer-based search engine, has announced a marketing effort aimed at sharing the benefits of its free service with students, educators, and parents--for homework, term papers, research, or class discussion.
Promotional elements planned for this effort include: the release of a Teacher's Toolkit, which provides tips, tools, and materials for educators to use in the classrooms, libraries, and writing/media centers; distribution of the company's "Citation Poster", directly to classrooms representing high schools with a total enrollment of over 6.6 million students. The 2 by 3-foot poster teaches students how to properly cite various types of internet sources, provides information about Answers.com, and is accompanied by a letter to teachers, introducing them to the benefits of the site; targeting college campuses, advertising in student newspapers and the visual sponsorship of racks from which the students take their daily papers; posting of 5,000 3 by 6-foot informational boards in elementary schools across the country; promotion of Answers.com to a list of educators garnered from NECC, most of whom are responsible for introducing technologies and resources to their schools and districts. Many have reported presenting Answers.com in teacher training sessions over the summer. In addition, the company has sent mailings out to substantial lists of recipients signed up through partners to receive education-oriented email; public relations efforts aimed at seeking coverage in back-to-school issues of educational publications, as well as the general press; targeted on-line advertising in both educational and general sectors.