Amazon announced that customers can now use Amazon Coins to purchase apps, games and in-app items in the Amazon Appstore and on Kindle Fire. Existing and new Kindle Fire customers in the U.S. have had 500 free Coins-a $5 value-deposited into their Amazon accounts. According to Amazon the Coins respresent an easy way for customers purchase apps and in-app items on Kindle Fire, and for developers it's an opportunity to drive traffic, downloads, and increased monetization. With discounts of up to 10% for purchasing Coins in bulk, it's also an opportunity for customers to save.
Amazon Appstore developers will earn their standard 70% revenue share when customers make purchases using Amazon Coins. No Coins-specific changes are required for developers with apps and games currently in the Amazon Appstore.