Airwide Solutions, a global provider of mobile infrastructure software, has announced Airtrends, a monitoring and intelligence tool that provides a view of mobile messaging traffic. Airtrends enables mobile operators and application service providers (ASPs) to target specific groups for marketing and direct mail. Airwide Solutions' tool provides an overview of messaging traffic, including quality of service reports, analysis of revenue per application, classification of markets as well as abuse or fraud reports.
The service provides a tangible analysis of mobile operators' networks, which allows ASPs and corporate users to select networks based on business proposition rather than price alone. Airtrends is also able to detect abnormalities in traffic, automatically creating reports to help mobile operators control fraudulent activities such as reverse-charge fraud, abuse of the network, or unauthorized spamming activities.