Adobe Acquires Auditude for Video Advertising

Nov 01, 2011

Adobe Systems, Inc. acquired Auditude, Inc., a provider of video ad management and monetization technology designed for publishers and media companies. The amount of the deal was undisclosed.

Adobe plans to integrate Auditude's advertising server platform with Adobe Flash Media Server 4.5, the Adobe Digital Marketing Suite, and Adobe Pass.

Through the acquisition of Auditude, Adobe aims to provide an end-to-end video offering that connects authoring, publishing, monetization, and optimization of digital video content across IP-enabled devices.