Digital marketing intelligence provider AdGooroo, a Kantar Media company, announced it has expanded its service for clients with the addition of search marketing intelligence data on the Yahoo! Bing Network, including estimated PPC spend, clickthrough rates (CTR), cost per click (CPC) and impression share/share of voice by keyword, ad and advertiser.
AdGooroo's Yahoo! Bing Network search data, along with its Google AdWords data, is accessible to the company's clients via its Industry Insight platform, an online marketing dashboard. Clients can also use the company's Yahoo! Bing Network search data as part of its Custom Insight service, which provides custom research and reporting.