Acrolinx and MarketMuse to Offer Integrated Functionality to Increase Users’ ROI on Content

Jun 28, 2018

Acrolinx, the creator of a platform for strategy-aligned content creation, and MarketMuse, the provider of the AI-powered platform for building content strategies, have partnered to offer a combined solution to further improve content ROI. The new MarketMuse Add-on for Acrolinx enables the measurement of search effectiveness during the content creation process.

Acrolinx customers are committed to aligning content and strategy, ensuring that all communications are clear and consistent, presenting one clear voice to customers. MarketMuse is dedicated to improving content impact, with features to automate SEO keyword research, perform instant content analysis, and prioritize content recommendations.

This partnership gives customers the MarketMuse Add-on for Acrolinx, which integrates into the familiar Acrolinx Sidebar. It enables teams to assess content breadth, authority, and organic search engine opportunities. Before publishing, customers can see how well a piece of content will perform against competitors.

Acrolinx customers can now analyze thousands of relevant web pages, to identify important related topics, open questions, and linking opportunities. This helps to inform their strategic content decisions and ensures higher rankings that drive more traffic and increase revenue.