Aberdeen Report Documents Corporate Move Towards E-channel Awareness

Jul 22, 2003


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Almost two-thirds of enterprises are looking for increased integration among their currently separate e-channel applications, according to Aberdeen Group's just-published E-channel Awareness Report. Drawing on surveys done in concert with EContent magazine and Experient, the E-channel Awareness Report documents Web analytics usage and satisfaction in detail, as well as the larger picture of ECA usage, satisfaction, and buying intentions. For more information about the E-channel Awareness Report, please visit their Web site.

(http://www.aberdeen.com), (http://www.econtentmag.com)