AOL Expands ONE by AOL Platform with Launch Of Self-Serve Programmatic TV Buying

Apr 05, 2016


In advance of the 2016 TV Upfronts, AOL announced the launch of self-serve programmatic TV buying to give marketers a clearer view of valuable audience buying opportunities, and to better plan, purchase, and measure their TV ad investments. This self-serve module extends AOL's ONE by AOL: TV managed module, which launched in 2014, and is part of the company's open, unified programmatic platform ONE by AOL, which launched in April 2015.

AOL says its self-serve programmatic TV buying leverages rich advertiser first-party data, third-party audience data, and a proven, patented TV viewership scoring metric to deliver media plans across national broadcast and cable TV network partner inventory. Advertisers can execute against the media plan directly through the module, and gain distinct insights into campaign impact through comprehensive attribution spanning linear TV, mobile, and digital investments.