AOL Agrees to Acquire Social Identity Site

Dec 21, 2010

AOL has agreed to acquire, Inc., a product that allows people to create a single personal profile page that presents their online identities together in one place, to simplify the social experience across the web. This includes profiles on Linkedin, Twitter, Facebook, email, personal blogs and more. Upon completion of the acquisition, co-founder Tony Conrad and his team will join the Consumer Applications Group led by Brad Garlinghouse and will be based in AOL's Palo Alto, CA offices.

This announcement follows close on the heels of AOL's acquisition of Pictela, Inc., a developer of a global technology platform for serving and distributing high-definition brand content across online advertising and social media. Pictela will remain a separate group within AOL Advertising, based in New York, and will continue to provide its products and services to outside partners. Financial terms of the deal were not disclosed.

Formed in 2009, the Pictela platform delivers videos, photos, and applications in real time across the web in a variety of different formats that meet IAB and OPA standards. The acquisition is the first for AOL Advertising since AOL became an independent, public company in December 2009 and follows the public launch of AOL's Project Devil display advertising format last September.