DigitalMR is launching eViewer, a new application that enables any company with an online presence to observe how customers interact and react to their websites, video clips, online games, mobile apps, and advertisements. eViewer records the customer's full screen activity as well as their facial expressions, emotions, context and verbal commentary through their webcam providing a whole picture of the user-experience.
eViewer enables testing for apps on mobile devices and desktops/laptops alike and can be accessed by almost any client anywhere. The tool can be accessed for free with the option of upgrading to monthly subscriptions, which offers more use across any web assets including social media networking sites and micro sites. Participants can be recruited by the client themselves or DigitalMR can supply target users to match specific demographic requirements both B2B and B2C.
This move is in line with DigitalMR's long-term vision of developing more DIY market research tools.