It's been an eventful week for streaming video.
From the Olympics, to Amazon's new instant video app for iPad it seems like you can't turn around without running into news about the popularity of streaming video. On the Olympics front, according to paidContent, NBC told critics of its coverage that 60% of video streams are online while another 45% are happening on mobile devices. In total, NBC has had 64 million video streams during this Olympics.
Thanks to the Olympics, Netflix has, as predicted, seen a drop-off in use during the London Games...well, maybe. A report from Procera claimed that Netflix streaming traffic is down by 25%, and that number was widely reported. But according to the Huffington Post, Netflix disputes the claim:
"A Netflix spokesman has emailed to dispute the findings of Procera's report. The spokesperson says that traffic has not dropped by 25 percent at any time, but that ‘U.S. traffic has gone down by single digits week on week at various points since the Olympics have started' and that Procera's analytics may have not accurately measured all of the traffic going through Netflix's website."
Meanwhile, paidContent is reporting that the top four providers of pay TV have all lost users in the second quarter of 2012. DirectTV, Time Warner Cable, Comcast, and Dish Network all lost ground-losing, respectively, 52,000, 169,000, 176,000, and 10,000 users. Those numbers don't bode well for the cable companies, but cord-cutting enthusiasts will no doubt rejoice at the numbers.
Of course, what may seem like huge numbers to us represent only a drop in the bucket of total cable subscribers. But with news stories about on-demand, and streaming video dominating the digital content news, the pay TV providers would be well-advised not to underestimate the threat cord-cutters pose.
("Flatscreen TV" courtesy of Shutterstock.)