Think Like a Publisher-How to Use Content to Market Online and in Social Media
Why buy media when you are the media today? According to Content Marketing, if you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Now it is time to start thinking like one by building a digital content strategy that embraces words, images, and multimedia to systematically enhance consumer engagement and conversion rates. Author Rebecca Lieb offers detailed guidance to help you plan what you'll say online, how and where you'll say it, how often you'll communicate, and how you'll measure your effectiveness. By providing strategies on how to listen to conversations about your brand, products, and services along with methods to respond more effectively, Content Marketing teaches novice publishers how to use digital content strategy to shape marketing, branding, PR, SEO, customer and media relations, blog content, social media initiatives, and their websites. Lieb also offers advice for issues such as choosing distribution channels, ensuring you don't run out of things to say, and making your content findable to promote a two-way dialogue.