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App Savvy: Turning Ideas into iPhone and iPad Apps Customers Really Want
Ken Yarmosh
O'Reilly Media
Print
$29.99

How can you make your iPhone or iPad app stand out in the highly competitive App Store? Many books only explore the technical aspects of iPhone and iPad app design and development. App Savvy also focuses on the business, product, and marketing elements critical to pursuing, completing, and selling your app. This practical reference shows you how to engage customers early and often, so you can get their input for creating an app they’ll be passionate about.

Whether you’re a designer, developer, entrepreneur, or someone who simply has a great idea for an app, App Savvy explains every step in the process, with guidelines for making your app unique, addressing budget items, and finding the right app developer. The iPhone and iPad will continue to demand the attention of consumers, the media, and organizations of all sizes. This book shows you how to take advantage of this growing market.

Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue
Jim F. Kukral
Wiley
Hardcover, Ebook
$16.47, $9.99

In today's social web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free internet tools ... provided you understand and correctly apply the latest techniques.

Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including the tools, techniques, and tricks to get attention online and turn that attention into profit; the theory behind the importance of making your mark on the internet; and how other businesses and individuals made money from online marketing.

MicroMarketing: Get Big Results by Thinking and Acting Small
Greg Verdino
McGraw-Hill
Hardcover
$26.95

What do the Coca-Cola Facebook page, the box office success of Paranormal Activity, the 2009 Iranian election uprising, and the "Sasquatch Dancing Man" all have in common? They are prime examples of the power of individuals in today's connected, digital, and increasingly social world to impact others and engage the masses in unique ways.

In the book, Greg Verdino-a social media executive with 20-plus years of traditional, digital, and direct marketing experience-empowers companies to rethink, retool, and revitalize their marketing strategies to take full advantage of the opportunities created by the microcontent explosion. A pioneer in the world of microcontent marketing, Verdino helps companies create a strategy that emphasizes relationships over reach, interaction over interruption, and social networking over broadcast networks.