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Mar 01, 2010

March 2010 Issue

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ReworkRework
Jason Fried and David Heinemeier Hansson
Crown Publishing Group
http://37signals.com
Format: Hardcover
$22

From the founders of 37signals, here is a different kind of business book-one that explores a new reality. Today, anyone can be in business. Tools that used to be out of reach are now easily accessible. Technology that cost thousands is now just a few bucks or even free. Stuff that was impossible to do just a few years ago is now simple.

That means anyone can start a business. And you can do it without working miserable 80-hour weeks or depleting your life savings. You can start it on the side while your day job provides all the cash flow you need. Forget about business plans, meetings, office space-you don't need them. With its straightforward language and easy-is-better approach, Rework is the playbook for anyone who's ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs who want to get out, and artists who don't want to starve anymore will all find valuable inspiration and guidance in these pages. It's time to rework work.

"Jason Fried and David Hansson follow their own advice in Rework, laying bare the surprising philosophies at the core of 37signals' success and inspiring us to put them into practice. There's no jargon or filler here just hundreds of brilliantly simple rules for success. Part entrepreneurial handbook for the twenty-first century, part manifesto for anyone wondering how work really works in the modern age, Rework is required reading for anyone tired of business platitudes." -Chris Anderson, New York Times bestselling author of The Long Tail and Free


The Social Media Marketing BookThe Social Media Marketing Book
Dan Zarrella
O'Reilly Media
http://oreilly.com/catalog/9780596806583/
Format: Print, ebook
$19.99, print; $15.99, ebook

Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best-and avoid the worst-of the social web's unique marketing opportunities.

The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery.

The book will help readers make sense of this complicated environment with the help of screen shots, graphs, and visual explanations; understand the history and culture of each social media type, including features, functionality, and protocols; get clear-cut explanations of the methods they need to trigger viral marketing successes; choose the technologies and marketing tactics most relevant to their campaign goals; learn how to set specific goals for their campaigns and evaluate them according to key performance indicators.

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