Old ways of identifying your potential customers won't cut it anymore. Now, you need a specific buyer persona in mind to reach the buyers you want.
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May 04, 2015
I rely on dozens of tools every day to get my job done. We all do, but tools are especially important in the digital media industry. Whether you need a CMS to control your digital experience or an analytics tool to tell you how you’re doing, you require the right tools at every step of your journey. More and more, tools are helping us do everything from predict which content will perform best to predict when your readers are most likely to buy an umbrella.
The tools available to us are pushing new limits. Here at EContent, we turned to our inboxes, our coverage, and our contributors to find out what those trendsetting products are in 2015. We hope that you find these tools as interesting and as potentially helpful as we do!
—THERESA CRAMER, EDITOR
(Image courtesy of Shutterstock.)
