In today's digital economy, companies see the revenue potential offered by data monetization and are striving to capitalize on it--preferably before their competitors do. This is particularly evident in the publishing industry, where some companies are already achieving incremental success by leveraging existing data about their consumers to generate new revenue streams. However, the majority of companies still need to determine how they want their organizations to leverage consumer data. More importantly, they need to consider how to synergize data trends emerging around both their existing base of consumers and a target demographic that may present new revenue opportunities, all of which is going through a degree of disruption in the market.
May 04, 2015
I rely on dozens of tools every day to get my job done. We all do, but tools are especially important in the digital media industry. Whether you need a CMS to control your digital experience or an analytics tool to tell you how you’re doing, you require the right tools at every step of your journey. More and more, tools are helping us do everything from predict which content will perform best to predict when your readers are most likely to buy an umbrella.
The tools available to us are pushing new limits. Here at EContent, we turned to our inboxes, our coverage, and our contributors to find out what those trendsetting products are in 2015. We hope that you find these tools as interesting and as potentially helpful as we do!
—THERESA CRAMER, EDITOR
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