Many marketers are working with digital agencies to create effective global marketing programs. While creative agencies can help to design campaigns that reach customers across a wide array of digital and traditional channels, they often lack localization and translation expertise to ensure that campaigns resonate from region to region. But savvy digital marketing agencies are partnering with language service providers and localization experts to further expand their capabilities.
May 04, 2015
I rely on dozens of tools every day to get my job done. We all do, but tools are especially important in the digital media industry. Whether you need a CMS to control your digital experience or an analytics tool to tell you how you’re doing, you require the right tools at every step of your journey. More and more, tools are helping us do everything from predict which content will perform best to predict when your readers are most likely to buy an umbrella.
The tools available to us are pushing new limits. Here at EContent, we turned to our inboxes, our coverage, and our contributors to find out what those trendsetting products are in 2015. We hope that you find these tools as interesting and as potentially helpful as we do!
—THERESA CRAMER, EDITOR
(Image courtesy of Shutterstock.)