The Baseball Hall of Fame wanted to release an app that would not just teach people about baseball history, but also entice them to visit the BHOF itself. While BHOF attendance continues to be robust -- the museum drew 300,000 people in 2014, according to Brad Horn, the Hall's vice president of communications and education -- the BHOF wanted to entice still more people to visit, as well as get those already coming more excited about their journey.
May 05, 2014
If you work in the digital content industry, you probably rely on dozens of tools to get your job done. As the list of available tools of the trade grows, it becomes more important to differentiate between the products that get the job done and the products that are identifying the trends impacting the industry and making sure that—to paraphrase hockey player Wayne Gretzky—they skate not to where the puck is, but to where it is going.
Here at EContent, we turned to our inboxes, to our coverage, and to our contributors to find out what those trendsetting products are in 2014. We looked across the spectrum, but we were especially heartened to see the number of tools aiming to help publishers deal with data, manage the total web experience, and find new ways to monetize content.
We hope that you find these tools as interesting and as potentially helpful as we do!
—Theresa Cramer, Editor
(Image courtesy of Shutterstock.)