While smartphone technology has been around since the early 1990s, it was Apple's release of the iPhone in 2007 that made it cool to be "smart." Today, according to Pew Research Internet Project's January 2014 research, more than 90% of American adults have a cellphone-58% have smartphones. Others put the adoption much higher. Regardless, there is no question that the use of smartphones is on an upward spiral. Marketers have taken notice and reached out to consumers through a wide range of mobile advertising options, from pop-up ads and videos to native advertising, in-app advertising, and more.
May 05, 2014
If you work in the digital content industry, you probably rely on dozens of tools to get your job done. As the list of available tools of the trade grows, it becomes more important to differentiate between the products that get the job done and the products that are identifying the trends impacting the industry and making sure that—to paraphrase hockey player Wayne Gretzky—they skate not to where the puck is, but to where it is going.
Here at EContent, we turned to our inboxes, to our coverage, and to our contributors to find out what those trendsetting products are in 2014. We looked across the spectrum, but we were especially heartened to see the number of tools aiming to help publishers deal with data, manage the total web experience, and find new ways to monetize content.
We hope that you find these tools as interesting and as potentially helpful as we do!
—Theresa Cramer, Editor
(Image courtesy of Shutterstock.)