As half of the two-person content division of the SIIA, the principal trade association for the software and digital content industry, Jenny Hansen wears a number of hats to keep the division running smoothly. “Internally, I frequently work with the marketing, communications, and membership departments. I help write copy for the various publications, newsletters, and collateral for SIIA events, both paper mailings and emails,” Hansen says. Her job also entails meeting with the membership department to go over upcoming renewals and reaching out to existing members to make sure they are aware of the opportunities available to them to get involved. Hansen also gets to work with association members on various event steering committees as well as interest groups such as the social media action committee and the search engine executive council.
In A Day’s Work:
Hansen likes to be at her office by 6 a.m.; it helps that her home office is 10' away from the coffee maker. “From there you never know what the day will bring,” Hansen says. “Some days are nonstop meetings, others are spent writing and helping develop new programs and events, and others are spent following up with members.” Hansen’s favorite days are those when she gets to attend SIIA and other industry events. “I like those [events] because I get to put faces to names and meet in person the people with whom I frequently work virtually,” Hansen says.
Most Memorable Customer Encounter:
“It was at the Global Information Industry Summit in Berlin. I had only been at SIIA for a month or two and didn’t really know what to expect. On the second day of the summit, the delegates went to a castle for a traditional German dinner and ‘entertainment.’ The silverware-optional dinner was a lot of fun, and everyone was in good spirits. Then the entertainment started. Suddenly, a witch came out and started taking off layers of clothing all while doing a ‘traditional German’ dance. Needless to say it was quite an icebreaker!”
View From The Desk:
“I have a lot of colorful postcards of places I’ve traveled to and places I’d like to go, pictures of family, things to look forward to, and books that inspire me.”
“Being out and about: I run, bike, surf—or try to—and sail. I can’t wait for my next big trip but can’t figure out where to go first. The more you travel the more you realize how much more there is to see.”
If Not Econtent, Then What?
“My first goal would be working with women [who are] coming out of the criminal justice system and helping them get back on their feet, ideally through entrepreneurship.”