EContent Live Video: Content Marketing vs. Content Strategy


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Article ImageWe hope that, as loyal readers of EContent, you already know the difference between content strategy and content marketing. But there are some people out there still laboring under the delusion that these two things are one in the same. We have two of the country's leading experts in the subjects here to tell you that they are very different animals, that often work together to achieve similiar goals. Content Wrangler Scott Abel, and the Content Marketing Institute's Robert Rose are here to discuss the finer points of their individual areas of expertise -- and Jose Castillo from thinkjose.com is refereeing! They also discuss Facebook's Paper app, and the future of TLDs.

This is one of funniest, and most informative Hangouts to date. It's not to be missed!

Facebook Paper

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Books from the Robert Rose and Joe Pulizzi


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