A Guide to Customer Data Solutions: Tools That Extract Meaning

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Mar 20, 2013


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BEST PRACTICES SERIES

Campaign Management Tools

Alterian Marketing Suite
Aprimo Marketing Studio
Aprimo Relationship Manager
Interactive Marketing Hub
Unica Suite
Epiphany Marketing
Neolane Campaign
Siebel Enterprise Marketing Suite
Portrait Suite
Responsys Interact Suite
SAP CRM
Customer Intelligence Suite

Data Analytics Tools

SAS Analytics
IBM SPSS Data Collection
IBM SPSS Statistics
IBM SPSS Modeler
IBM Analytical Decision Management
KXEN (Explorer, Modeler, Scorer, Factory,
Social Network Analysis, Genius)
Teradata (Enterprise Data Warehousing,
Teradata Integrated Analytics, Teradata
Analytical Ecosystem, Active Intelligence)
Woopra
Google Analytics
Kontagent kSuite
Salesforce Radian6
SAP Sybase
1010data

Data Quality and Data Hygiene Tools

SAP Data Quality Management
SAP BusinessObjects
IBM InfoSphere QualityStage
Trillium Software (Harte-Hanks)
Pitney Bowes Data Quality (Spectrum Address
Now Module, Spectrum Data Normalization
Module, Spectrum Advanced Matching Module)
Information Builders iWay Software
SAS DataFlux
Informatica (AddressDoctor, Data Explorer,
Data Quality)
Talend

Data Management Platforms

krux
BlueKai
Chango
Epsilon
nPario
[x+1]
24/7 Media
Lotame
AudienceScience
DataXu

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