Ovum has published three "Trends to watch reports" on Cloud computing and predicts that 2013 will see cloud computing continue to grow rapidly.
"2013 Trends to Watch: Private and Public Clouds" report, drills downs into not only private and public cloud trends, but also infrastructure-as-a-service (IaaS), platform-as-a-service (PaaS), and software-as-a-service (SaaS) trends. Meanwhile, "2013 Trends to Watch: Cloud Services" report, looks at cloud computing from the point of view of IT service providers. Finally, "2013 Trends to Watch: Cloud Computing" report, looks at the way cloud service providers and consumers adapt to cloud computing both on their own and as part of increasingly sophisticated cloud ecosystems.
Cloud computing services, and the (social, mobile) applications that cloud platforms underpin, generate a lot of data, which in turn requires cloud services and applications to make sense of it. The market's attention, under the Big Data banner, is mostly focused on technology issues, but from 2013 onward from a cloud computing perspective there will be growing interest in the cultural shift required by vendors and enterprises to turn data into a resource to manage and monetize, starting with data abstraction (from underlying IT systems), sharing (within and outside the enterprise), and valuation (via a model from companies such as Accenture).