Brainshark, Inc., a provider of online and mobile video presentations, announced the integration of its Brainshark Presentations flagship solution with marketing automation provider Eloqua. Now, it's easier for Eloqua users to use Brainshark online videos to improve the effectiveness of demand generation and other marketing communications - as well as gain greater insight into how prospects are engaging with content. Brainshark is available through the Eloqua AppCloud.
With Brainshark, sales and marketing professionals can turn static documents like PowerPoints into dynamic, on-demand video presentations - accessible online and via mobile devices. Organizations use Brainshark to meet increasing content development needs and engage their audiences more effectively - with customers increasing click-through rates by up to five times, and lead generation results by up to 10 times and more.