Your adaptations are natural and often automatic, largely because you know your audience, speak their language, and share a common context. Contrast this with what your company has to do to present its case and sell its wares in markets around the world. It adjusts the offer, the product, the language, the website, mobile apps, SEO, marketing collateral, its way of selling, how it delivers the product, and who supports it.
Jul 12, 2012
Every week, EContentmag.com highlights hot stories and links on digital content and digital media. Here are the latest links for the week of July 9, 2012, with stories on mergers and acquisitions, HootSuite, Internet Protocol Address Management, and more.
Berkery Noyes Releases First Half 2012 M&A Report: The Online And Mobile Industry
HootSuite Adds More Applications to its Platform
Growth in Number of IP Addresses Drives the Global Internet Protocol Address Management
Grub Street Reads Aims to be the Quality Standard of the Indie Book Market
Omniverse One World Television Gears up to Launch My OmniBox
Barnes & Noble Introduces NOOK First
HomeFinder.com Releases Android App Built On Consumer Feedback
Taking a Scientific Approach to Improve Audience Engagement and Event Marketing
YourTeacher Releases Algebra 1 iBooks Textbook for iPad