Many marketers are working with digital agencies to create effective global marketing programs. While creative agencies can help to design campaigns that reach customers across a wide array of digital and traditional channels, they often lack localization and translation expertise to ensure that campaigns resonate from region to region. But savvy digital marketing agencies are partnering with language service providers and localization experts to further expand their capabilities.
Jul 12, 2012
Every week, EContentmag.com highlights hot stories and links on digital content and digital media. Here are the latest links for the week of July 9, 2012, with stories on mergers and acquisitions, HootSuite, Internet Protocol Address Management, and more.
Berkery Noyes Releases First Half 2012 M&A Report: The Online And Mobile Industry
HootSuite Adds More Applications to its Platform
Growth in Number of IP Addresses Drives the Global Internet Protocol Address Management
Grub Street Reads Aims to be the Quality Standard of the Indie Book Market
Omniverse One World Television Gears up to Launch My OmniBox
Barnes & Noble Introduces NOOK First
HomeFinder.com Releases Android App Built On Consumer Feedback
Taking a Scientific Approach to Improve Audience Engagement and Event Marketing
YourTeacher Releases Algebra 1 iBooks Textbook for iPad