Fox Interactive Media Completes Acquisition of SDC

Feb 27, 2007

Fox Interactive Media (FIM), a division of News Corp, has completed the acquisition of interactive advertising technology company, Strategic Data Corporation (SDC). SDC's proprietary technology is designed to optimize the delivery of online advertising. SDC's technology is designed to enable FIM to deliver highly-targeted graphical performance-based advertising on literally billions of web pages viewed each day across its network. This is the first major acquisition by FIM under the helm of new president Peter Levinsohn, who joined the division in December of 2006. Financial terms of the deal were not disclosed.