Industry Insights

We are still in the early days of privacy regulations. It is unclear how these new rules will be interpreted and enforced, but brands may have more to fear from the CCPA and an upcoming New York bill.
- Posted Sep 23, 2019
Getting the most out of your content spend is essential in achieving a good ROI on investment. You can maximize your returns by upcycling your content.
- Posted Sep 20, 2019
When Visit Indy wanted to extend its marketing throughout the year, it turned to the power of user-generated content to drive engagement through digital channels.
- Posted Sep 13, 2019
In Part II of this three-part series on "Artificial Intelligence and the Connected World," we examine the role of Linguistic AI in content translation and how for global marketers, this means more meaningful, timely and actionable content.
- Posted Sep 11, 2019
Whether on Facebook, GDN or Twitter, these are the moves that you should use to entice your rivals' audience. In this article, we reveal practical competitor targeting strategies.
- Posted Sep 06, 2019
The face of social media is changing, carrying younger generations' attention and dollars with it. Brands will need to shift their strategies in order to reach Gen Z--here's how.
- Posted Sep 05, 2019
The threshold for a product becoming a brand is debatable. However, just as it's reasonable to say an actor who is not famous is not a celebrity, it's also reasonable to say a company or product that is not famous is not a brand.
- Posted Sep 04, 2019
If you want to overcome your concerns and remain relevant, then you ought to put all your strength into approaching business trends with well-defined A.I. strategies and tools.
- Posted Aug 28, 2019
The emerging field of AI-driven market research is putting marketing's holy grail within reach--with market research available more broadly at a fraction of its former cost and time commitment.
- Posted Aug 21, 2019
In Part I of this three-part series on "Artificial Intelligence and the Connected World," we examine the role of Linguistic AI in content creation and how global marketers can prepare for a future where content creates itself, and prevent content "parking lots" or mountains where material may become obsolete or overlooked.
- Posted Aug 07, 2019
Given the mounting costs of investing in data stack technology, reputation issues, and regulatory concerns that publishers routinely face as a result of behavioral ad-targeting, iis cookie-based ad-targeting worth it?
- Posted Jul 31, 2019
So how can digital marketers create a highly interactive and satisfactory customer experience for their brands? The answer lies in leveraging the best technologies to build immersive, personalized customer journeys across every channel.
- Posted Jul 17, 2019
To engage with your prospects on an impactful scale that's both measurable and manageable from a budgetary perspective, social advertising is mission critical. Here are three ways real estate marketers can build a successful social strategy.
- Posted Jul 16, 2019
Why publishers should be cautious about the latest self-proclaimed savior of quality journalism.
- Posted Jul 15, 2019
The healthcare industry is evolving rapidly and digital marketers who produce the content that is often included in an RFP response are on the front lines when it comes to securing new customers and locking down important revenue streams.
- Posted Jul 12, 2019
The WCAG 2.0 guidelines and the newly-minted 2.1 updates are a useful starting point for digital publishers to make their content more accessible. According to these guidelines, publishing accessible content involves adhering to four key principles. Here are some quick general tips for addressing each of these principles.
- Posted Jul 10, 2019
Combining machine learning, sentiment analysis, and facial tracking offers one promising way to decipher crucial variations in response to ads across different demographics.
- Posted Jul 08, 2019
Link building can be an important part of SEO strategy, but Google frowns on many of the most commonly used link-building techniques. Here, we weigh the pros and cons of the link building marketplace.
- Posted Jul 03, 2019
By placing ads in publishers' email newsletters, brand advertisers not only benefit from a captive subscriber audience, but they also get built-in tracking precision in an affordable CPC model.
- Posted Jul 01, 2019
Consider these four key elements to build a dynamic content marketing program. This includes developing your brand voice, understanding your audience and channels, assigning roles within your team, and taking calculated risks.
- Posted Jun 28, 2019
Old ways of identifying your potential customers won't cut it anymore. Now, you need a specific buyer persona in mind to reach the buyers you want.
- Posted Jun 26, 2019
Content Delivery Networks can improve download speeds for end-users, but they aren't a "set it and forget it" solution. Try these three tips to perfect your CDN performance.
- Posted Jun 21, 2019
Taking a content-driven approach differentiates you from your competitors. Here are three examples of companies that took a content-driven approach, which resulted in increased revenue and improved the customer experience.
- Posted Jun 19, 2019
For brands trying to reach an ever-growing multicultural audience, let alone global brands, the merging of machine learning and human optimization can help marketers tackle this huge responsibility.
- Posted Jun 17, 2019
Explore the five ways programmatic ad technology is strengthening the industry for future growth.
- Posted Jun 14, 2019
This year's Cannes Lions will focus on a number of trends. Expect transparency and accountability, consumer privacy and how publishers make money long-term to be among the biggest areas for pharma marketers—not just at the event, but beyond.
- Posted Jun 13, 2019
Marketers can create a new CX battle plan by "reverse engineering," which involves deconstructing, analyzing, and reworking your company's current customer interactions to help optimize CX more quickly and with fewer resources in the future.
- Posted Jun 12, 2019
The EU's new Digital Single Market Directive will disrupt the relationships among digital platforms and audiovisual (AV) rightsholders such as studios and licensees. Here, there are lessons to be learned from science publishing.
- Posted Jun 07, 2019
When it comes to user experience (UX) and conversion rate optimization (CRO) there are plenty of site features and content ideas you might find on competitor websites, or websites belonging to aspirational brands, which aren't actually conducive to success.
- Posted Jun 05, 2019
It's time to think past the Millennials because GenZ has started to take over the internet. If you aren't already targeting Gen Z then your content marketing strategy has a serious blind spot, and you need to rework it to include the Gen Z audience.
- Posted May 24, 2019
If you are looking for a way to take your B2B company to the next level, chances are that international expansion has crossed your mind once or twice. So, how can you ensure that you are able to not only connect with international customers but truly impress them by standing out from your global competition?
- Posted May 22, 2019
Research from Mobile Posse and Phoenix Marketing International found 88% of mobile users regularly exhibit appnostic behavior, while only 11% of users have a specific app in mind more than 90% of the time. Mobile Posse's CMO, Greg Wester, says that savvy app makers will take advantage of this "appnostic" state of mind.
Posted May 21, 2019
Originally introduced more than a decade ago as a decentralized, digital ledger supporting bitcoin, blockchain has evolved beyond well beyond supporting digital currencies. In the case of content sharing, blockchain promises unprecedented levels of creative freedom.
- Posted May 17, 2019
SEO has grown to encompass much more than its original acronym, and the SERP isn't limited to ten blue links anymore. Because digital marketing strategies are changing to keep up with SEO's advancements, we can hardly predict what will happen next—but these fast-growing trends might give us a clue about the future of SEO.
- Posted May 10, 2019
I'd like to explore an unusual perspective on DAM investments—one that digs into the purpose of DAM, the evolutions of brands, and the pace of change in digital marketing. DAM, I will argue, is a technology that guards against erratic, unintended change.
- Posted May 03, 2019
The smart speaker marketplace—think Amazon Echo and Google Home—is growing like gangbusters, and digital marketers who are in the know, are bracing for its impact. The emerging category is evolving rapidly, and could affect the digital marketing landscape in a similar way that mobile devices and smartphones did a decade ago—except maybe faster and more pervasively.
- Posted Apr 26, 2019
Publishing success fundamentally begins with the editorial process of curating and producing great, trustworthy content for your readers, regardless of medium. There is no substitute. Assuming you've already built the content foundation for your brand, now is the time to rethink the value proposition of how and why you distribute content digitally.
- Posted Apr 19, 2019
The enterprise information management landscape is changing rapidly, driven by the need for business agility and scalability in the emerging digital economy. Effective information management is pivotal in properly managing input and output of information on a day-to-day basis.
- Posted Apr 17, 2019
While the steady advance of applied artificial intelligence (AI) technology promises to dramatically increase the value of computers in daily business life—for example, helping business professionals monitor and analyze what their competitors are doing— AI and machine learning in competitive intelligence and customer insights applications are on a collision course with copyright law and the content publishing industry.
- Posted Apr 12, 2019
Social media may be the star of digital marketing strategies, but email has long been the work-horse. Marketers know this, and it's time publishers follow their lead.
- Posted Apr 03, 2019
Although copyright protection exists as soon as a work is created or "fixed," the US Supreme Court recently held that copyrights cannot be enforced until a registration is obtained from the US Copyright Office.
Leveraging video and FinTech to increase revenues might be one road to salvation for struggling digital publishers.
- Posted Mar 27, 2019
How can marketers satisfy this unquenchable desire for new content? One technology that helps tackle the need for developing and delivering a constant stream of personalized content to customers is natural language generation (NLG).
- Posted Mar 20, 2019
It's not enough to have good video content by itself. You need to know how to get it in front of the right people, and at the right time. Today, that means you have to have a Twitter strategy.
- Posted Mar 18, 2019
For mobile marketers, in-app purchases are a fantastic way to engage your users and provide them the content and bonuses they're hungry for. You give them more of what they want, and in return, you continue to engage with your users as your app thrives!
- Posted Mar 15, 2019
Of course, most businesses know that having a lot of good reviews can boost sales by strengthening consumer confidence in their business. However, positive, authentic reviews can do a whole lot more than just build trust with customers who are checking out your product/service pages. They are also an essential ingredient to an effective SEO strategy.
- Posted Mar 11, 2019
There's a limit to the audience publishers can attract on their owned sites and only so many ads they can pile on a page. To support more growth, a publisher has to enact audience extension strategies and sell on other sites beyond their own. But how do they manage this scale properly without having it morph into a chaotic mess?
- Posted Mar 08, 2019
Year after year, we see numerous Google algorithm updates that improve the way users search for content on the web and the results they find. 2018 saw eight big changes, and this article explores what they mean for you.
- Posted Mar 06, 2019
Companies invest significant resources in externally-facing cybersecurity measures. With the focus on securing network perimeters, preventing malicious cyberattacks is the top priority for many companies' data security initiatives. Other extra layers of protection, such as encryption, are also applied to data residing in the corporate network. These tactics are a great way to safeguard digital information, however, they're not enough.
- Posted Feb 26, 2019
Apps like WeChat and LINE have already proven successful for businesses in countries like China and Japan, where their monthly active user counts exceed 600 million and 200 million respectively. Their success indicates that, if businesses over the world don't do the same, they are at serious risk of falling behind.
- Posted Feb 19, 2019
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