Commentary

Publishers must embrace big data, it really is as simple as that. The strongest indicator yet appeared last week, when Amazon revealed that since the start of 2012, for every 100 hardback and paperback book sold on its site, customers downloaded 114 ebooks. Amazon says the figures include sales of printed books which did not have Kindle editions, but excluded downloads of free ebooks.
- Posted Aug 24, 2012
The internet has blurred the line between medium and message but it hasn't changed the need for reliable, essential information. People are exposed to more content than ever before. On tablets, smart phones, television, radio and paper, consumers are presented with headlines, articles, infographics, videos, and commentary from friends and experts -- and most consider all of it to be news.
- Posted Jul 20, 2012
There is no doubt that the folks over at Flipboard have created a great product and business model for themselves and their investors. It's really almost as simple as the Google model. Create a technology that grabs "other people's content" and assemble it in a new way that the consumer desires and then monetize the heck out of it. Do all of this in the name of a noble mission to truly help provide the content providers with a new way to drive sales and profits and give consumers/readers what they want. This is magical from a P&L standpoint because companies like Google and Flipboard have no content or editorial costs in their business model. Use third party free content and make huge money in the assembly and showcasing of this content.
- Posted Jun 29, 2012
Let's face it, something isn't right with Klout. If you're a marketing, public relations, or social media pro, you've been conditioned to recognize influence much like Judge Potter Stuart famously recognized objectionable content: hard to define, but you know it when you see it. On the surface, Klout is ingenious; it's essentially developed a way to score influence by analyzing some of your online activity (and any related activity from your network) and assign a value from one to one hundred. If you play the Klout game correctly, you receive a high score and loads of freebies. If you choose to sit out the Klout game, your score usually sinks faster than a stone.
- Posted Jun 20, 2012
We all know the laserdisc wasted little time outliving its usefulness, and in the years since Pioneer released its prized product, we have seen the same thing happen again and again to the likes of the cassette, the floppy disc, the CD, etc. Despite dead technologies being well ingrained in our collective memories, many people are still having trouble recognizing that it may be time to put one of our favorite current technologies, the app, to rest.
- Posted May 31, 2012
In today's ultra competitive e-media landscape, there isn't an online publisher or marketer not wondering how to increase revenue and streamline operations to save money; how to improve digital interactivity, personalization, recommendations, and content optimization to increase traffic, engagement, loyalty, eCommerce sales and cross selling brands; or how to use technology to differentiate content packaging from other digital content providers.
- Posted Apr 20, 2012
A student turns her tablet on to read three chapters assigned to her this week. As she reads, she comes across a topic that she would like to learn more about. She leaves her ebook, opens a web browser and runs a search. The ebook might be a great source of information on a single topic, but it fails as a research tool. Why?
- Posted Mar 26, 2012
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