Web Content Management: Content and the Digital Experience

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THURSDAY, MARCH 6, 2014
11:00am PT / 2:00pm ET
 
In this webinar, EContent editor, Theresa Cramer will moderate a panel discussion examining how to create and manage content that impacts the customer experience and drives growth. Panelists will illustrate the importance of digital experience management in achieving this goal. Webinar attendees will learn how to maximize the customer experience, rapidly deploy content management improvements, and use WCM to drive real business value.

Modern enterprises need to provide customers, partners, and potential customers with compelling digital experiences that - just work. They serve not only as a foundation to maintain competitiveness, but also to build deeper customer relationships, grow market share and support new business models. Providing an engaging digital experience requires creating and managing compelling content, measuring how effective the content is, building interfaces that are consistent yet appropriate for multiple digital channels, and integrating with e-commerce and enterprise systems. This is still largely uncharted or experimental territory for enterprises. Ths webinar brings together industry experts to share experiences and explore the most effective technologies and approaches to help enterprises build agile, sustainable digital experiences, through:
  • Best of breed tools and/or solution suites
  • Delivering personalized Multi-Channel experiences
  • Various approaches to creating mobile experiences
Register now for this informative and impactful session.

Audio is streamed over the Internet, so turn up your computer speakers!
ECONTENT SPONSORED ROUNDTABLE WEBINAR
LIVE STREAMING AUDIO
 
MODERATOR
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Theresa Cramer
Editor
EContent & Intranets
PRESENTERS
Mike Vertal
President and CEO
Crafter Software
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Navin Nagiah
CEO
DNN Corp.