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A Guide to Multiplatform Publishing: Getting Your Content on Every Device

Wed, 15 May 2013 00:00:00 GMT

For content jockeys, of course, it is the dream: a single information store and automated delivery to multiple platforms in numerous configurations, all at the push of a button. And it is not a new ambition--it predates the tablet and smartphone outbreak by decades. The need for smart content management and the ability to automatically generate customized outputs, then, is greater than ever. Luckily, getting there is easy. All you need is intelligent content and cross-platform code development. (Okay, maybe getting there sounds easy.)

What Are the KPIs for Brand Marketing in Social Media?

Tue, 21 May 2013 00:00:00 GMT

The purpose of brand marketing is to generate sales. Whether we specialize in traditional or digital media--whether our focus is paid advertising or earned publicity--the sole reason for our existence is to get consumers to buy. Yet this idea gives us pause. We tend to associate immediate sales impact with ephemeral price promotions that we know produce short-lived sales bursts and precious little in the way of true brand growth. We know from decades of research that price promotions function essentially as giveaways to existing customers and play a very minor role in the acquisition of new customers. Meanwhile, given the nature of brand marketing, we're rarely able to demonstrate the full impact our efforts have.

Ebook Experiments Adding Value to Newspaper Subscribers

Mon, 20 May 2013 00:00:00 GMT

Not only has the ease of digital publishing made it possible for everyone to be a publisher, it's also made it possible for big-name, traditional publishers to branch out into new territory. Wanting to offer subscribers more for their money-or simply seeking to diversify their overall offerings--various high-profile newspapers, including the The Boston Globe and the Los Angeles Times, have gotten into the business of publishing ebooks.

An Interview with Sean O'Neal: The Secret to Mail Online's Success

Fri, 17 May 2013 00:00:00 GMT

Sean O'Neal is the chief marketing officer for Mail Online, the wildly popular online newspaper. Mail Online is regarded as the world's most widely read newspaper site, and turned its first profit in 2012, setting it apart from many of its competitors. EContent talked to O'Neal about some of the secrets to its success, as well as its efforts to grab an American audience.

Three Lessons from Streaming Media East to Apply to Your Digital Content Today

Wed, 22 May 2013 00:00:00 GMT

There were plenty of lessons to be learned from this year's Streaming Media East conference, held May 21-22, in New York City. Digital content creators of all stripes have plenty to learn from the video-focused crowd at SME, but a few key takeaways stood out above the rest.

Big Data Balancing Act

Wed, 22 May 2013 00:00:00 GMT

As businesses try to make sense of big data, I'm reminded of how contradictory forces can bring balance to a situation in order to move it forward. In my opinion, there is an over-emphasis on the technology side of big data, and not enough focus on the business side.

Introducing eBookNation

Thu, 16 May 2013 00:00:00 GMT

The Nation, America's oldest political newsweekly, announced the launch of eBookNation, a new digital book initiative designed to make The Nation's most notable contributors, past and present, easily available to readers on tablets, smartphones, and computers.

Let's Talk About Facebook Integration

Thu, 16 May 2013 00:00:00 GMT

By the time you read this column, Facebook's redesigned Timeline and News Feed will be old news. But as I was casting around for column ideas, I instant messaged my friend Mike--otherwise known as @tech_envy--and asked him what he thought I should write about. I was stuck for ideas. He wanted to talk integration. Specifically, he wanted to talk about the changes to Facebook's look, which would put new emphasis on your activity.

Metalogix Launches Content Matrix Migration Express

Thu, 16 May 2013 00:00:00 GMT

Metalogix, a provider of content infrastructure software to improve the use and performance of enterprise content on Microsoft SharePoint, Exchange and Cloud platforms, announced the launch of Content Matrix Migration Express for simple, fast SharePoint migrations. The new Migration Express edition is suited for SharePoint customers with focused migrations or Office 365 deployment projects. The new product is available as a free offering for 25 GBs along with additional small and departmental editions opportunistically priced and purchased online.

Apigee Institute Launches, Research Points to Apps, APIs and Data as Key to Competitive Success

Fri, 17 May 2013 00:00:00 GMT

Apigee, the API company, launched the Apigee Institute, a research and strategy organization formed to help Global 2000 companies extend their leadership in the app economy. The Apigee Institute delivers strategic insights and practical recommendations based on real-world benchmarks and original research, with a focus on guiding organizations as they build strong digital ecosystems through apps, APIs and data.