http://www.econtentmag.com/rss/rss_feeds/default.aspxRSS feeds from EContent magazine.All Content Copyright 1998-2013, Information Today Inc.60http://www.econtentmag.com/Images/econtent122x50.gifhttp://www.econtentmag.comTheresa CramerThu, 16 May 2013 00:00:00 GMTBy the time you read this column, Facebook's redesigned Timeline and News Feed will be old news. But as I was casting around for column ideas, I instant messaged my friend Mike--otherwise known as @tech_envy--and asked him what he thought I should write about. I was stuck for ideas. He wanted to talk integration. Specifically, he wanted to talk about the changes to Facebook's look, which would put new emphasis on your activity.http://www.econtentmag.com/Articles/Column/T.0/Lets-Talk-About-Facebook-Integration-89082.htmThu, 16 May 2013 00:00:00 GMTMedio, which specializes in optimizing the acquisition, retention, and monetization of mobile users, announced the launch of K-Invite. Named after the viral coefficient "K," K-Invite empowers mobile app developers and marketers to create and track the virality of their mobile applications. The net result is higher quality installs at a fraction of the cost charged by traditional ad networks.http://www.econtentmag.com/Articles/News/News-Item/Medio-Launches-K-Invite-89663.htmIrina GusevaTue, 14 May 2013 00:00:00 GMTThere are many different kinds of analytics in today's world of technology and information management: web analytics, predictive analytics, social analytics, etc. If you work closely with a web CMS or an ECM system, you have probably run into the notion of content analytics. But chances are good that no one ever bothered to explain what it is exactly and how one uses it.http://www.econtentmag.com/Articles/Column/Technology-Watch/What-Is-Content-Analytics-and-Who-Needs-It-89085.htmTue, 14 May 2013 00:00:00 GMTKenshoo Social, a social marketing platform, published a commissioned study conducted by Forrester Consulting, "The Key to Successful Social Advertising," that evaluates how marketers are using social advertising, with the goal of educating marketers on how to develop social media strategy and activate the most effective tactics.http://www.econtentmag.com/Articles/News/News-Item/New-Study-Finds-Organic-Posting-is-Most-Popular-Social-Media-Tactic-but-Paid-Advertising-is-Most-Successful-89601.htmSean GellesThu, 09 May 2013 00:00:00 GMTSocial TV is making headlines as broadcasters endeavor to monetize their audiences whose attention is now spread simultaneously across multiple platforms. It is now common knowledge that most TV viewers, while watching their favorite shows, are actively engaged in social media conversations about the shows. Broadcasters have largely seen this phenomenon as an opportunity to grow the audience of their TV programs and accompanying websites, thereby increasing the value of those properties. However many broadcasters have been seeking ways to harness their social media audiences to create new incremental revenue streams. This may sound futuristic but, in many ways, the emerging business model actually harkens back to the earliest days of broadcast media.http://www.econtentmag.com/Articles/Column/Social-Pulse/Social-TV-and-the-Soap-Opera-89453.htmWed, 08 May 2013 00:00:00 GMTSpongecell, a creative technology company that creates dynamic, interactive online ad experiences, has added IP geolocation technology from Digital Element, a provider in IP Intelligence and geolocation solutions, to help brand advertisers and their creative and media agencies deliver more engaging and effective video and display campaigns.http://www.econtentmag.com/Articles/News/News-Item/Digital-Element-Provides-IP-Geolocation-Technology-for-Spongecell-89495.htmWed, 08 May 2013 00:00:00 GMTTIE Kinetix, a software-as-a-service company that facilitates every step of the e-commerce lifecycle, announced the launch of its Social Media Syndication Solution as an addition to its Content Syndication Platform. The new element is designed to help companies accurately and effectively deliver marketing messages on a dynamic basis through the partner community via Twitter, while closing the marketing loop at the partner level.http://www.econtentmag.com/Articles/News/News-Item/TIE-Kinetix-Launches-Social-Media-Syndication-89504.htmTue, 07 May 2013 00:00:00 GMTSharethrough announced Mobile Sponsored Stories, a solution to power native ads across the mobile web. A number of publishers, including PEOPLE, Serious Eats, and Forbes, are already using the Sharethrough mobile platform to power native ads on their mobile websites.http://www.econtentmag.com/Articles/News/News-Item/Sharethrough-Introduces-Mobile-Sponsored-Stories--89294.htmTue, 07 May 2013 00:00:00 GMTSimulmedia, a provider of audience-based television ad targeting, announced it has launched Open Access Project, an initiative that will allow free access on its website to key parts of its database, insights, and platform tools. This includes access to reach, frequency, and cost performance data on recent national TV campaigns from more than 100 national advertisers.http://www.econtentmag.com/Articles/News/News-Item/Simulmedia-Launched-Open-Access-Project--89469.htmThu, 25 Apr 2013 00:00:00 GMTeXelate, a smart data and analytics engine, announced the results of a survey conducted in conjunction with Digiday. The State of the Industry explored the importance of audience targeting in launching high-performance direct response and branding digital campaigns. Respondents represented a wide range of industry stakeholders - advertisers, agencies, ad networks, ad exchanges, and demand side platforms (DSPs). http://www.econtentmag.com/Articles/News/News-Item/Research-Finds-that-Advertisers-and-Agencies-Prefer-Third-Party-Online-Data--89207.htmThu, 25 Apr 2013 00:00:00 GMTKenshoo, a provider of premium digital marketing technology, published its latest edition of the Kenshoo Global Search Advertising Trends report, updated through the first quarter of 2013. The report examines performance of paid search marketing by analyzing campaign data associated with several billion dollars of ad spend managed through Kenshoo across global search engines.http://www.econtentmag.com/Articles/News/News-Item/Report-Shows-Q1-Increase-in-Paid-Search-Efficiency-89208.htmThu, 25 Apr 2013 00:00:00 GMTPingdom has introduced a free plugin for WordPress that makes it possible for anyone to add support for Real User Monitoring (RUM) to their WordPress site.http://www.econtentmag.com/Articles/News/News-Item/Pingdom-Releases-WordPress-Plugin-for-Real-User-Monitoring-89209.htmMercedes Tobando IIWed, 24 Apr 2013 00:00:00 GMTThe word Meme (pronounced "meem") was coined in 1976 by biologist Richard Dawkins. According to his book, The Selfish Gene, a meme "refer{s} to any cultural entity that an observer might consider a replicator..." Of course, Wikipedia defines it more simply, as "how cultural information spreads on the internet."Businesses are just beginning to learn how to use these powerful tools. Memes are often used to create market buzz online. Some memes have been known to go from one viewer to 40,000 in less than a week. The business that knows how to properly use memes can gain exposure not possible through traditional marketing methods. http://www.econtentmag.com/Articles/Editorial/Commentary/How-To-Memes-for-Marketing-89006.htmWed, 24 Apr 2013 00:00:00 GMTTalenthouse, in partnership with adidas eyewear and Nokia announced the launch of an engagement platform that enables the global creative community to make money every when their work is shared across popular social networks. The money is being provided by brands, who in return get their message integrated into all the conversations that happen around the original content.http://www.econtentmag.com/Articles/News/News-Item/Talenthouse-Launches-Engagement-Platform-89177.htmWed, 24 Apr 2013 00:00:00 GMTAdobe Systems Incorporated announced a new predictive publishing capability for Adobe Social, which predicts social engagement on individual pieces of content and automatically suggests ideal timing to improve how that content will perform. The initial version offers Facebook integration, and additional social platforms will be added later. Adobe Social, part of Adobe Marketing Cloud, enables marketers to scale social marketing across organizations, and listen and respond to customer conversations.http://www.econtentmag.com/Articles/News/News-Item/Adobe-Unveils-Predictive-Publishing-and-Expanded-Partnership-with-SapientNitro-89179.htm