EContent RSS Feeds : Research Center: Content Creation

A Guide to Multiplatform Publishing: Getting Your Content on Every Device

Wed, 15 May 2013 00:00:00 GMT

For content jockeys, of course, it is the dream: a single information store and automated delivery to multiple platforms in numerous configurations, all at the push of a button. And it is not a new ambition--it predates the tablet and smartphone outbreak by decades. The need for smart content management and the ability to automatically generate customized outputs, then, is greater than ever. Luckily, getting there is easy. All you need is intelligent content and cross-platform code development. (Okay, maybe getting there sounds easy.)

Kreate Technology Launches RealTIME 2.0

Thu, 02 May 2013 00:00:00 GMT

Kreate Technology announced the launch of RealTIME Creative Workflow Suite 2.0, a cloud-based production software tool for creative and marketing teams. RealTIME 2.0's integrated modules are designed to accelerate output to various visual campaigns and improve creative teams' quality of work. Developed with mobility in mind, the cloud-based platform allows team members to access and use the system from popular browsers on a wide array of devices, including tablets and smartphones.

SAVO Announces Updates to Sales Mobile PRO

Thu, 02 May 2013 00:00:00 GMT

SAVO announced a new version of its sales enablement mobile app, Sales Mobile Pro version 4.0, touting a new user interface, whiteboarding, and the ability to share documents via webcast directly within the application.

Editorialized Curation: A Boon to Your SEO?

Wed, 01 May 2013 00:00:00 GMT

We've all heard about the value of content curation in the digital age. People put a premium on any tool that is able to help them sort through the deluge of information. And content creators have realized that they can add quick value to their sites by providing a stream of curated content that is relevant to their readers. Bruce Clay Inc., a global internet marketing solutions and optimization company, and PublishThis, a cloud-based content platform and end-to-end content marketing manager studied how curating content as a strategy effects publisher SEO.

Satisfying Hungry Digital Omnivores

Fri, 26 Apr 2013 00:00:00 GMT

Today's consumers have ravenous appetites for econtent-enough to earn them the nickname "digital omnivores." While that moniker may already be familiar to many electronic publishers and content providers, they may be surprised to learn that, between 2011 to 2012, the digital omnivore population surged 160%, according to the results of Deloitte's recent "State of the Media Democracy" survey.

Flypaper Studio Adds QR Technology

Tue, 23 Apr 2013 00:00:00 GMT

Flypaper Studios, Inc. released version 3.9 of Flypaper Pro content creation software. Among the updates is the addition of Quick Response technology, which allows consumers to use their mobile device to scan a unique code and directly access targeted information provided by the display owner.

Medium Acquires MATTER

Thu, 18 Apr 2013 00:00:00 GMT

It's a tongue-twister, but yes, Medium has acquired MATTER. Both companies are relatively new, but Medium's co-founders Biz Stone and Evan Williams have a long history of success with such tools as Blogger and, most notably, Twitter. Medium, launched in late 2012, is a content creation and consumption platform, which is still invite-only.

BillyFish Books: A Case of Conversion

Mon, 15 Apr 2013 00:00:00 GMT

BillyFish had just set out to create the ebook version of its flagship book, a story of the first human-powered circumnavigation of the globe, which came out Aug. 1, 2012, in print. Without the ebook version, the company faced losing revenue in the expanding digital market, which includes, says Stevens, "a surprisingly broad demographic including seniors and people traveling on vacation." With this travel and adventure book, missing the August vacation traveler on his e-reader would be a critical mistake. However, as the print date approached, the vendor chosen for the task of producing the ebook showed signs of distress. Once the people at BillyFish Books found the problem, they were concerned they might miss their publication deadline.

It?s Time to Unlearn: Understanding Multichannel Publishing

Tue, 26 Mar 2013 00:00:00 GMT

If you are not prepared for the wild ride through the digital landscape that 2013 will provide, it's either because you believed the Mayans or because you don't know where to begin. Well, you should probably start with multichannel publishing. Simply put, your content needs to be displayed on the device of your user's choosing, not your own. Therefore, every single one of your digital properties needs to be accessible on a desktop browser, tablet, smartphone, and laptop.

Amazon Prime Instant Video Greenlights Zombieland Original Series Pilot

Mon, 25 Mar 2013 00:00:00 GMT

Amazon Studios, the original movie and series production arm of Amazon.com, announced it will add cult classic Zombieland to the line-up of pilots already in production for Prime Instant Video. Zombieland , which is the seventh comedy pilot added to Amazon's pilot line-up, will be made available for free on Amazon Instant Video and LOVEFiLM UK.

The Scent Of An Audience

Thu, 21 Mar 2013 00:00:00 GMT

Spring is in the air. And in my neck of the woods here in Northeast, Tenn., that means the air is filled with the sights, sounds, and smells of 150,000 race fans. The smell of a thousand grills filled with every food you can imagine is truly mouth-watering. And if you have never attended a NASCAR race you are missing out on one of the most amazing entertainment events in the world. For two weekends a year the area surrounding Bristol Motor Speedway in Bristol, Tenn., turns into one massive tailgate party, campout, and racing event. Fans come from all 50 states, countries from around the world, and every walk of life to attend the world's fastest half mile track. It is mind blowing to watch that many people together in one place for a single event. But what can 150,000 race fans teach us about connecting with people during a live event?

The Problem With Outsourcing Product Documentation Overseas

Wed, 13 Mar 2013 00:00:00 GMT

India is fast becoming a global content factory. Its affordable, educated, English-speaking population makes the country a magnet for cost-conscious corporations looking to save money on content creation. Indian content factories can oftentimes crank out content faster -- and much less expensively -- than domestic writing departments can. But faster and cheaper content can come with a hidden cost: quality.

Bloggers and Paywalls: Can It Work?

Mon, 11 Mar 2013 00:00:00 GMT

While the newspaper industry has been embracing the need to charge readers for online content, bloggers have been more hesitant to take the paywall plunge-for good reason. More often than not, bloggers just don't have the audience or name recognition needed to convince readers that their content is worth paying for. But on Jan. 2, 2013, pioneering blogger Andrew Sullivan announced that his popular blog The Dish was leaving The Daily Beast to move to its own subscription-supported model. The media pounced on the news, debating the merits of Sullivan's move. While the discussion continues, it's likely that it will be a while before we know if his bold move will pay off.

New Adobe Experience Manager Drives Personalized Experiences for Mobile and Social

Wed, 06 Mar 2013 00:00:00 GMT

Adobe Systems Incorporated has a lot of news coming out of its Adobe Summit, The Digital Marketing Conference. The company announced the availability of an update to Adobe Experience Manager, part of Adobe Marketing Cloud. With advances across its WCM and new DAM software, users can deliver personalized experiences across the web, mobile devices, social communities, and video.

Is Data the New Media?

Mon, 04 Mar 2013 00:00:00 GMT

Digital data has not only gotten "big," as we now put it. Data has gotten fast, unstructured, and overwhelming. According to IBM, 90% of the data in the world has been produced in just the past 2 years. Feeds from social media, offline transactions, user video and image posts, and more all converge into massive dashboards that give marketers and now publishers increasingly real-time, unmediated, and holistic views of the consumer. The big impact of Big Data is only beginning to be felt among content providers, but many in the industry see it as both a threat to the traditional ownership media companies had over audiences and an opportunity to reinvent content as data-driven products and services and to give a struggling media industry new business models.