http://www.econtentmag.com/rss/rss_feeds/default.aspxRSS feeds from EContent magazine.All Content Copyright 1998-2013, Information Today Inc.60http://www.econtentmag.com/Images/econtent122x50.gifhttp://www.econtentmag.comJohn ManciniWed, 22 May 2013 00:00:00 GMTAs businesses try to make sense of big data, I'm reminded of how contradictory forces can bring balance to a situation in order to move it forward. In my opinion, there is an over-emphasis on the technology side of big data, and not enough focus on the business side. http://www.econtentmag.com/Articles/Editorial/Commentary/Big-Data-Balancing-Act-89597.htmWed, 01 May 2013 00:00:00 GMTWe've all heard about the value of content curation in the digital age. People put a premium on any tool that is able to help them sort through the deluge of information. And content creators have realized that they can add quick value to their sites by providing a stream of curated content that is relevant to their readers. Bruce Clay Inc., a global internet marketing solutions and optimization company, and PublishThis, a cloud-based content platform and end-to-end content marketing manager studied how curating content as a strategy effects publisher SEO.http://www.econtentmag.com/Articles/News/News-Feature/Editorialized-Curation-A-Boon-to-Your-SEO-89282.htmMon, 29 Apr 2013 00:00:00 GMTAccording to new research from Searchmetrics more news integrations are being displayed in Google search results, with content from AOL-owned local site Patch.com, followed by Huffingtonpost.com, currently the most likely to appear. http://www.econtentmag.com/Articles/News/News-Item/Patch.com-and-Huffington-Post-Appear-Most-in-Google-News-Integrations-According-to-Searchmetrics-89267.htmThu, 25 Apr 2013 00:00:00 GMTKenshoo, a provider of premium digital marketing technology, published its latest edition of the Kenshoo Global Search Advertising Trends report, updated through the first quarter of 2013. The report examines performance of paid search marketing by analyzing campaign data associated with several billion dollars of ad spend managed through Kenshoo across global search engines.http://www.econtentmag.com/Articles/News/News-Item/Report-Shows-Q1-Increase-in-Paid-Search-Efficiency-89208.htmWed, 10 Apr 2013 00:00:00 GMTMarkLogic Corporation, the provider of the enterprise NoSQL database platform, announced that it has closed a $25 million round of growth capital led by Sequoia Capital and Tenaya Capital, with participation from Northgate Capital. MarkLogic CEO and former Oracle executive, Gary Bloom, also made a personal investment in this financing round.http://www.econtentmag.com/Articles/News/News-Item/MarkLogic-Secures-%2425-Million-88919.htmRobert J. BoeriTue, 09 Apr 2013 00:00:00 GMTIn the mid 1990s, I bought an Iomega Zip drive boasting 100MB of storage. It was the size of a small pancake. The other popular offline storage medium, a 3.5" diskette, held 1.44MB. Each Zip drive packed the equivalent of almost 70 diskettes. Who would ever need more than a few Zip drives?http://www.econtentmag.com/Articles/Column/Info-Insider/Big-Data-as-Medium-Aristotle-McLuhan-or-Aquinas-88711.htmTue, 26 Mar 2013 00:00:00 GMTRio SEO, a SaaS-based software provider of SEO and social media marketing tools, unveiled a software upgrade that enables the integration of Facebook's Open Graph Markup into hyper-local website landing pages for multi-location businesses.http://www.econtentmag.com/Articles/News/News-Item/Rio-SEO-Announces-Local-SEO-Software-Offering-with-Facebook-Open-Graph-88608.htmWed, 20 Mar 2013 00:00:00 GMTSearchmetrics, a provider of search and social analytics software, has expanded the localized search data it provides to allow online marketers to analyze search results in 154 cities and 14 countries around the world. Search engines are increasingly displaying results tailored to searchers' locations, driven by the growth of mobile devices and greater use of location data such as IP addresses.http://www.econtentmag.com/Articles/News/News-Item/Searchmetrics-Expands-Local-Search-Data-88520.htmWed, 20 Mar 2013 00:00:00 GMTDigital marketing intelligence provider AdGooroo, a Kantar Media company, announced it has expanded its service for clients with the addition of search marketing intelligence data on the Yahoo! Bing Network, including estimated PPC spend, clickthrough rates (CTR), cost per click (CPC) and impression share/share of voice by keyword, ad and advertiser.http://www.econtentmag.com/Articles/News/News-Item/AdGooroo-Now-Publishing-Search-Intelligence-Data-for-Yahoo!-Bing-Network-88523.htmWed, 20 Mar 2013 00:00:00 GMTAccess Innovations, a data management firm, has partnered with AIP Publishing LLC, a physical science publisher, to produce a list of about 980,000 discrete academic authors and 33,000 institutions involved in publishing physics papers worldwide. Dating back to the early 20th century, the complete dataset contains more than 800,000 articles.http://www.econtentmag.com/Articles/News/News-Item/Access-Innovations-Inc.-Teams-with-AIP-Publishing-LLC-to-Create-Disambiguation-Program--88524.htmThu, 07 Feb 2013 00:00:00 GMTGoogle announced an upgrade to its AdWords program through enhanced campaigns. As the folks at Google put it: "This is a first step to help you more simply and smartly manage your ad campaigns in today's multi-device world." The new enhanced campaigns will allow a company to serve different ads to different people based on not only their search terms, but on their context as well - such as their device and location. A "mobile preferred creative" option will make this possible. In the past, a user would have to set up separate campaigns. http://www.econtentmag.com/Articles/News/News-Item/Google-Introduces-Enhanced-Campaigns-87619.htmTue, 05 Feb 2013 00:00:00 GMTSan Diego-based Rio SEO, a provider of software tools for search engine optimization automation and reporting, announced the launch of a suite of social media marketing products following the recent acquisition and integration of Seattle-based Meteor Solutions.http://www.econtentmag.com/Articles/News/News-Item/Rio-SEO-Integrates-Meteor-Solutions-87553.htmWed, 30 Jan 2013 00:00:00 GMTCatalyst Repository Systems, Inc., a provider of cloud-based document repositories for e-discovery and other complex legal matters, announced the release of its integrated predictive coding tool for e-discovery, Insight Predict. With Insight Predict, review teams are able to identify the most relevant documents much earlier in the review process, making the entire review workflow more focused and efficient.http://www.econtentmag.com/Articles/News/News-Item/Catalyst-Unveils-Insight-Predict-87455.htmWed, 30 Jan 2013 00:00:00 GMTIBM announced it will provide a modified version of an IBM Watson system to Rensselaer Polytechnic Institute, making it the first university to receive such a system. The arrival of the Watson system will enable new leading-edge research at Rensselaer, and afford faculty and students an opportunity to find new uses for Watson and deepen the systems' cognitive capabilities. The firsthand experience of working on the system will also better position Rensselaer students as future leaders in the areas of Big Data, analytics, and cognitive computing.http://www.econtentmag.com/Articles/News/News-Item/IBMs-Watson-to-Join-Research-Team-at-Rensselaer-Polytechnic-Institute-87456.htmTue, 22 Jan 2013 00:00:00 GMTSenexx, Inc. announced the availability of SolvePath, an enterprise questions and answers (Q&A) collaboration platform that empowers businesses to provide their employees with fast, easy access to critical knowledge and expertise within their organization. SolvePath is a cloud-based solution that helps eliminate the obstacle of finding a subject matter expert or the right piece of information hidden within the massive volumes of "big data" that exist in today's corporate enterprises. Unlike existing Social Business Software (SBS) systems that force users to spend time going through videos, files, and other content to find the answers to specific questions, SolvePath uses advanced Natural Language Processing and machine learning algorithms to provide a targeted solution to the information consumption problem.http://www.econtentmag.com/Articles/News/News-Item/Senexx-Announces-SolvePath-87263.htm