http://www.EContentMag.comRSS feeds from EContentMag.com.All Content Copyright 1998-2013, EContent Magazine, a Division of Information Today Inc.60http://www.EContentMag.com/Images/RSS.gifhttp://www.EContentMag.comWed, 19 Jun 2013 12:00:00 ESThttp://www.econtentmag.com/Articles/News/News-Feature/Content-Curation-Tools-Possibilities-and-Pitfalls-90312.htmhttp://www.econtentmag.com/Articles/News/News-Feature/Content-Curation-Tools-Possibilities-and-Pitfalls-90312.htmAs organizations and individuals work to build their Twitter followers they eagerly watch for mentions and RTs (retweets). And then they spot something like this: XYZ E-publication is out today! Top stories by @thisperson @thatperson @YOU! Your first inclination is to quickly RT the tweet to all of your followers and respond to the poster with a heart-felt gee, thanks so much for including me! But, wait a minute, is there any real value in this kind of exposure? Tue, 18 Jun 2013 12:00:00 ESThttp://www.econtentmag.com/Articles/News/News-Item/Benefits-of-Online-Distribution-of-Content-Outweigh-the-Costs-90289.htmhttp://www.econtentmag.com/Articles/News/News-Item/Benefits-of-Online-Distribution-of-Content-Outweigh-the-Costs-90289.htmAccording to a report from Analysys Mason, by making rights available for online distribution, content providers are not only able to shrink the demand for pirated content, but also to expand their markets and overcome corresponding decreases in the sale of physical content. The report, commissioned by the Internet Society, found that while online distribution does present some threats to the businesses of content owners, it allows for even greater opportunities.Tue, 18 Jun 2013 12:00:00 ESThttp://www.econtentmag.com/Articles/News/News-Item/Curata-Reader-is-Available-90290.htmhttp://www.econtentmag.com/Articles/News/News-Item/Curata-Reader-is-Available-90290.htmNearly a month in advance of Google Reader's demise, Curata has announced that Curata Reader is now available. Curata says it built Reader to be the cleanest, simplest, and easiest feed reader on the web.Tue, 18 Jun 2013 12:00:00 ESThttp://www.econtentmag.com/Articles/News/News-Item/Rimage-to-Change-its-Name-to-Qumu-90292.htmhttp://www.econtentmag.com/Articles/News/News-Item/Rimage-to-Change-its-Name-to-Qumu-90292.htmRimage Corporation, a provider of secure multimedia content management and delivery solutions, announced that it will change its name to Qumu Corporation. The change will take effect in the third quarter of 2013.Tue, 18 Jun 2013 12:00:00 ESThttp://www.econtentmag.com/Articles/News/News-Item/Yandex.Browser-Now-Mobile-90293.htmhttp://www.econtentmag.com/Articles/News/News-Item/Yandex.Browser-Now-Mobile-90293.htmYandex, a large European internet company operating Russia's most popular search engine, released a full-fledged mobile browser for the iPad and for Android smartphones. Yandex's mobile browser was designed from the ground up to closely integrate the search engine and the web surfing experience.Tue, 18 Jun 2013 12:00:00 ESThttp://www.econtentmag.com/Articles/News/News-Item/Jinni-Launches-Social-Recommendations-for-TV-Shows-and-Movies-90294.htmhttp://www.econtentmag.com/Articles/News/News-Item/Jinni-Launches-Social-Recommendations-for-TV-Shows-and-Movies-90294.htmVideo content discovery solutions provider Jinni, announced the release of Watch Together, an effective social discovery feature to recommend content that suits the tastes of more than one viewer. The feature is part of the latest Jinni discovery engine API, and is now available for implementation by the company's global customers and technology partners.Tue, 18 Jun 2013 12:00:00 ESThttp://www.econtentmag.com/Articles/Column/Agile-Minds/Bake-Social-Into-Mobile-89961.htmhttp://www.econtentmag.com/Articles/Column/Agile-Minds/Bake-Social-Into-Mobile-89961.htmThere is no question that social media has gone mobile. According to a new eMarketer, Inc. report, Social Media Marketing on Mobile Devices: Turning Challenges Into Opportunities, the key opportunity for marketers in the shift toward mobile is engagement. Mobile users not only log in more frequently, they also spend more total time on social media sites. As devices integrate social media more deeply, engagement reinforces the mobile-social virtuous circle, making it even stronger.Mon, 17 Jun 2013 12:00:00 ESThttp://www.econtentmag.com/Articles/News/News-Item/Week-Three-of-Apple-Trial-Underway-90282.htmhttp://www.econtentmag.com/Articles/News/News-Item/Week-Three-of-Apple-Trial-Underway-90282.htmOne of the biggest challenges for both the defense and prosecution in the Apple anti-trust case is that the man at the company's long-time CEo, the late Steve Jobs, is around to testify. In his stead, Eddy Cue -- often referred to as the ringmaster of the alleged conspiracy to raise ebook prices -- has become the epicenter of the case against Apple. Cue was scheduled to kick off the third week of the trial by completing his testimony, which began the previous Thursday.Mon, 17 Jun 2013 12:00:00 ESThttp://www.econtentmag.com/Articles/Editorial/Feature/The-Death-of-the-Media-Brand-Is-Your-Good-Name-Worth-Anything-89974.htmhttp://www.econtentmag.com/Articles/Editorial/Feature/The-Death-of-the-Media-Brand-Is-Your-Good-Name-Worth-Anything-89974.htmDigital publishing success is no longer just about old media adjusting to the digital future. Big media brands-whether they have a print legacy or a digital-only history-are learning that most readers are not coming through the front door anymore, and they must adapt to a social future where aggregators and curators are guarding the door or be left behind.Fri, 14 Jun 2013 12:00:00 ESThttp://www.econtentmag.com/Articles/Editorial/Commentary/Content-Marketing-in-the-E-Commerce-Industry--90203.htmhttp://www.econtentmag.com/Articles/Editorial/Commentary/Content-Marketing-in-the-E-Commerce-Industry--90203.htmContent marketing is not only about maintaining a blog and sharing posts on social media platforms. Content marketing is about providing additional value to a customer and providing all the necessary information required for a customer to make an informed decision. The global e-commerce industry is growing by leaps and bounds as people are switching from brick and mortar stores to online retailers.Thu, 13 Jun 2013 12:00:00 ESThttp://www.econtentmag.com/Articles/News/News-Item/Swets-Upgrades-SwetsWise-Online-Content-90232.htmhttp://www.econtentmag.com/Articles/News/News-Item/Swets-Upgrades-SwetsWise-Online-Content-90232.htmSwets announced it has released an update to its SwetsWise platform which includes a revitalized end-user environment for users of the SwetsWise Online Content module. The update is immediately available for all existing SwetsWise Online Content subscribers.Thu, 13 Jun 2013 12:00:00 ESThttp://www.econtentmag.com/Articles/News/News-Item/Fishbowl-Solutions-Announces-Version-3.0-of-Google-Search-Appliance-Connector-90233.htmhttp://www.econtentmag.com/Articles/News/News-Item/Fishbowl-Solutions-Announces-Version-3.0-of-Google-Search-Appliance-Connector-90233.htmFishbowl Solutions, a Google Enterprise Partner and an Oracle WebCenter Content and Portal Specialized Partner, announced the upcoming release of their Google Search Appliance Connector Version 3.0 for Oracle WebCenter Content. The new connector is scheduled for release at the end of June.Thu, 13 Jun 2013 12:00:00 ESThttp://www.econtentmag.com/Articles/News/News-Item/CRM-Apps-Now-Integrated-with-engajer-Interactive-Video-Platform-90235.htmhttp://www.econtentmag.com/Articles/News/News-Item/CRM-Apps-Now-Integrated-with-engajer-Interactive-Video-Platform-90235.htmengajer, a web-enabled interactive video platform, announced that the engajer platform is now integrated with Salesforce.com as well as other leading CRM platforms - including SugarCRM, Zoho CRM and PipelineDeals - to better facilitate access to millions of prospective customers.Thu, 13 Jun 2013 12:00:00 ESThttp://www.econtentmag.com/Articles/News/News-Item/Hashtags-Move-to-Facebook-90255.htmhttp://www.econtentmag.com/Articles/News/News-Item/Hashtags-Move-to-Facebook-90255.htmYou've probably already seen hashtags on Facebook even though, until now, they served no practical purpose. But on June 12, Facebook announced it would introduce hashtags to its platform to facilitate public conversations.Thu, 13 Jun 2013 12:00:00 ESThttp://www.econtentmag.com/Articles/News/News-Item/Flipboard-Introduces-Collaborative-Magazines-90256.htmhttp://www.econtentmag.com/Articles/News/News-Item/Flipboard-Introduces-Collaborative-Magazines-90256.htmOn June 11, Flipboard introduced the ability for users to collaboratively build a magazine. With interesting implications-especially for the content marketing community-- in a post on the company blog, Flipboard wrote: Starting today, Flipboard curators can invite others to contribute to their magazines.Thu, 13 Jun 2013 12:00:00 ESThttp://www.econtentmag.com/Articles/Column/Social-Pulse/Facebook-Likes-Are-Not-Vanity-Metrics-90190.htmhttp://www.econtentmag.com/Articles/Column/Social-Pulse/Facebook-Likes-Are-Not-Vanity-Metrics-90190.htmIn the past month I have attended two webinars with thought-leaders from the social media marketing space in which one of the luminaries referred to Likes on Facebook as vanity metrics as if this were uncontestable common knowledge. This was troubling for three reasons. First, it reveals engrained prejudices about social media that are simply false. Second, it suggests a profound ignorance about the mechanics of social media platforms. Third, it indicates that direct-response thinking still dominates much of the discourse around social media marketing.Wed, 12 Jun 2013 12:00:00 ESThttp://www.econtentmag.com/Articles/Editorial/Case-Studies/Citrix-A-Case-of-Agile-Sites-89972.htmhttp://www.econtentmag.com/Articles/Editorial/Case-Studies/Citrix-A-Case-of-Agile-Sites-89972.htmCitrix's marketing team had outgrown its old web platform. For about 7 years, all Citrix product websites followed rigid templates. Building any customization beyond text and images could take weeks to process as the marketing team sent requests to the development team, who would then hand code the changes. The arrangement rendered last-minute alterations difficult or impossible and sometimes resulted in product launch delays. As the web has grown more rich, fast-paced, and socially focused, Citrix's marketing team needed a more agile and flexible website-building tool.Tue, 11 Jun 2013 12:00:00 ESThttp://www.econtentmag.com/Articles/Column/Ebookworm/Ebooks-The-Long-and-the-Short-of-It-89957.htmhttp://www.econtentmag.com/Articles/Column/Ebookworm/Ebooks-The-Long-and-the-Short-of-It-89957.htmEbook readers report that one of the biggest benefits of digital books is the inherent portability. By their very nature, e-readers and tablets have a huge storage capacity and offer the ability to keep an entire library in the palm of your hand. Books that are back-breakers in hardcover, or even entire series of books, can be easily carried wherever you go-sometimes even in your pocket. However, shorter works, such as short stories and articles, novellas, even pamphlets and newsletters, are gaining traction among those who e-read.Tue, 11 Jun 2013 12:00:00 ESThttp://www.econtentmag.com/Articles/News/News-Item/Apple-Ebook-Trial-Enters-Second-Week-90174.htmhttp://www.econtentmag.com/Articles/News/News-Item/Apple-Ebook-Trial-Enters-Second-Week-90174.htmAt the outset of the antitrust lawsuit brought by the Department of Justice, things didn't look good for Apple. Even the judge hearing the case in lieu of a jury urged the company to settle, like its co-defendents had all done. But Apple refused, and in the second week of the trial, things are looking up for the company.Tue, 11 Jun 2013 12:00:00 ESThttp://www.econtentmag.com/Articles/News/News-Item/ProQuest-Dialog-Revamps-Dialog-90175.htmhttp://www.econtentmag.com/Articles/News/News-Item/ProQuest-Dialog-Revamps-Dialog-90175.htmThe completely rebuilt Dialog information service made its official debut at the Special Libraries Association Conference in San Diego. Now called ProQuest Dialog the reinvented service makes about a billion documents accessible for the first time to searchers of all skill levels. Three intuitive search modes in the same interface enable content to be quickly pinpointed and delivered in ready-to-use form. Tue, 11 Jun 2013 12:00:00 ESThttp://www.econtentmag.com/Articles/News/News-Item/NARR8-Announces-Storybuilder-Editing-Tool--90176.htmhttp://www.econtentmag.com/Articles/News/News-Item/NARR8-Announces-Storybuilder-Editing-Tool--90176.htmNARR8, afree mobile app and digital publisher of motion comics and interactive novels, announced the release of StoryBuilder, a multimedia-editing tool that lets users create their own interactive story. This new feature will let fans and indie artists choose from content provided by NARR8 or create their own original content by adding images, animation, sounds, and special effects to create unique stories to share on NARR8's platform.Tue, 11 Jun 2013 12:00:00 ESThttp://www.econtentmag.com/Articles/News/News-Item/Likeable-Local-Completes-Seed-Round-90177.htmhttp://www.econtentmag.com/Articles/News/News-Item/Likeable-Local-Completes-Seed-Round-90177.htmDave Kerpen, founder and CEO of Likeable Local announced the company has closed a seed round of fundraising with $660,000. Likeable Local aims to make social media easy and effective for small businesses through automated content, targeted social advertising, and Facebook applications. Launched in beta last year as Likeable Dentists, in conjunction with Fortune 500 partner Henry Schein, Likeable will use the funds raised to build out development and sales teams, expand to additional verticals, and launch a mobile application.Mon, 10 Jun 2013 12:00:00 ESThttp://www.econtentmag.com/Articles/News/News-Item/Google-Reported-to-Be-Buying-Waze-90155.htmhttp://www.econtentmag.com/Articles/News/News-Item/Google-Reported-to-Be-Buying-Waze-90155.htmWhen Apple's decision to use its own maps instead of Google's turned out to be a bit of a disaster, rumors abounded that it might solve its problem by buying Waze, a company that provides a social navigation app. And it was, in fact, the solution for many disgruntled iPhone users after the map debacle. Facebook was also rumored to have interest in the company. Now, Google is the one rumored to be buying Waze. Mon, 10 Jun 2013 12:00:00 ESThttp://www.econtentmag.com/Articles/News/News-Item/Apple-iTunes-Streaming-Coming-in-the-Fall-90163.htmhttp://www.econtentmag.com/Articles/News/News-Item/Apple-iTunes-Streaming-Coming-in-the-Fall-90163.htmThere is plenty of news coming out of Apple's WWDC today, but perhaps at the top of the list is the announcement that yes -- just as the rumor mill had predicted -- a streaming version of iTunes will be coming to a device near you. Apple says the service will be available to users in the United States for free in the fall. Repurposing much of its Genius technology, the streaming music service will suggest music to users based on their tastes. As of now, Warner, Sony, and Universal have all signed on to provide streaming rights to iTunes. Mon, 10 Jun 2013 12:00:00 ESThttp://www.econtentmag.com/Articles/News/News-Feature/Digital-Pricing-Models-A-Time-of-Forced-Innovation-89955.htmhttp://www.econtentmag.com/Articles/News/News-Feature/Digital-Pricing-Models-A-Time-of-Forced-Innovation-89955.htmAfter years of wondering, Will they or won't they? observers of the news publishing industry finally have a definitive answer: Newspapers, large and small, are implementing paid digital content models. Whether from sheer economic necessity, availability of better technology to implement more sophisticated solutions, or simply because publishers have finally integrated their digital strategies into overall business strategies, experimentation around making digital content pay its own way is rampant. Allen Weiner, research vice president at Gartner, says, It's a period of forced innovation for newspapers. How can you innovate, and how can you do it cheaply? Fri, 07 Jun 2013 12:00:00 ESThttp://www.econtentmag.com/Articles/Editorial/Faces-of-Econtent/An-Interview-with-Michael-Boor-Technical-Content-Manager-Invensys-Inc.-89975.htmhttp://www.econtentmag.com/Articles/Editorial/Faces-of-Econtent/An-Interview-with-Michael-Boor-Technical-Content-Manager-Invensys-Inc.-89975.htmMichael Boor maintains the Wonderware Developer Network (WDN) Technical Support Website, an online knowledge center for Wonderware, a real-time operations management software solution from Invensys, Inc. Boor says, The WDN has evolved and grown from a community-focused site into a central self-help source for the Wonderware software platform. ??My role is a combination of technical communicator, content strategist, business system analyst, videographer, usability expert, fixer-of-problems, and rock 'n' roll drummer, Boor says. His primary focus is to provide news, reports, content, design, functionality, and content strategies that support the site. And there's no end point to the project. As Boor says, By definition, the site is never finished. It must always evolve.Thu, 06 Jun 2013 12:00:00 ESThttp://www.econtentmag.com/Articles/News/News-Item/Anametrix-Introduces-Social-Analytics--90095.htmhttp://www.econtentmag.com/Articles/News/News-Item/Anametrix-Introduces-Social-Analytics--90095.htmAnametrix, a cloud-based, real-time marketing analytics platform, introduces Anametrix Social Analytics. This solution aggregates all social-media data in one place and allows marketers to quantify the ROI of this earned media by analyzing and correlating key marketing metrics and comparing it to paid and owned media.Thu, 06 Jun 2013 12:00:00 ESThttp://www.econtentmag.com/Articles/News/News-Item/Washington-Post--Paywall-Coming-90096.htmhttp://www.econtentmag.com/Articles/News/News-Item/Washington-Post--Paywall-Coming-90096.htmOn Wednesday, June 5, Washington Post announced in a blog post that it will begin phasing in its metered subscription model on June 12. Non-subscribers will be able to see 20 pieces of content per month. The blog also detailed other aspects of the new paywall.Thu, 06 Jun 2013 12:00:00 ESThttp://www.econtentmag.com/Articles/News/News-Item/Publishers-Testify-in-Apple-Antitrust-Case-90097.htmhttp://www.econtentmag.com/Articles/News/News-Item/Publishers-Testify-in-Apple-Antitrust-Case-90097.htmOn Monday the DOJ's trial against Apple -- which is charged with colluding to raise ebook prices in an antitrust case -- got underway in New York. Though Apple was originally charged along with publishers, those companies have long since settled the case and are now testifying against Apple.Thu, 06 Jun 2013 12:00:00 ESThttp://www.econtentmag.com/Articles/Column/Dispatches-from-Digital-Natives/Digital-Diagnosis-A-New-Generation-of-Healthcare-Technology-90098.htmhttp://www.econtentmag.com/Articles/Column/Dispatches-from-Digital-Natives/Digital-Diagnosis-A-New-Generation-of-Healthcare-Technology-90098.htmI hate going to the doctor. My aversion to seeing the doctor is about how much of a hassle it is. How many times have you gotten to the doctor's office 10 minutes early (as requested by the receptionist) to fill out paperwork, only to finish the paperwork in 5 minutes, then sit in the waiting room for 45 minutes, and then in the actual doctor's office for another 30? There might be change brewing, and it might come in an unexpected form: Apps.