| Buying & Deploying...Digital
Content |
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Overture
Article: The Surround Stuff [HTML] [PDF]
Jesse Kornbluth is the content director for AOL, and thus influences
the most-read online resource in the world. I heard him address a
conference, which he started this way: "I propose we find the
guy who first coined the term 'content,' and kick the living %$•#
out of him."
It's a funny line. Everyone cracks up. And then he proceeds to talk about the
difficulties in talking about "content" as though it were a single identifiable
substance. It's not, and if there's any better proof necessary, take a look at
the assorted lot we have in this "content" white paper...
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Peter R. Tierney, Sawyer
Media Systems
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Page 4 |
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The Competitive
Advantages of Rich Media [HTML] [PDF]
The world we live in is visual—but most business communication
isn't. Think about the following facts:
• Studies show that people retain only 10% of the information
they read, 20% of the information they hear, but 50% of the information
they see and hear;
• According to a 1971 study by UCLA professor Albert Mehrabian,
body language and facial expressions represent about 55% of the
information that people interpret;
• Three generations of business users have been raised watching
television, so they intuitively understand the way stories are
presented in a visual medium...
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Mike Tansey, Thomson
Scientific
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Page 6 |
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Intelligent
Content and Technology Integration [HTML] [PDF]
To create a unified digital library environment, information
managers can no longer select database products based purely
on content. Instead,
they must seek out implementations from leaders who can also offer
new technologies for organization, searching and links navigation.
Meeting the challenge of content management, therefore, means selecting the
right content, and ensuring that the tools and technologies that accompany
it build on the research environment already in place...
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Premium Content
Integration: Capitalize on the Opportunities Now [HTML] [PDF]
Organizations today face unrelenting pressure to achieve greater
productivity, higher revenues per employee and smart responses to
clients and competitors. To realize these objectives, business professionals
need access to content resources that enable them to answer questions
and to quickly make informed decisions. While there is a staggering
amount of content available from different sources and in different
formats, all the content in the world is of little value unless it
is trustworthy, easy to access and integrated into the user's work
flow... |
Phillip L. Green, Inmagic
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Page 10 |
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Sound Content
Management Starts at the Local Level [HTML] [PDF]
As the ocean of information deepens every minute of every hour
of every day, leading-edge thinkers in the world of corporate content
management are coming to realize one inalienable truth: One size
does not fit all. Information-intensive organizations are just not
well served by strictly enterprise-level content management solutions.
While it may be convenient for businesses to think of content management
only in terms of the enterprise, the fact of the matter is the different
business units of an organization have uniquely distinct information
needs, so the most effective content management solution starts at
the local level... |
More Information
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Back Cover |
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Contributors ... Participation [HTML] [PDF]
Information on the companies who contributed to this white paper.
Information on how to participate in the next white paper in the "Best Practices" series. |
Note:
Articles are provided in both HTML and Adobe Acrobat [PDF] formats.
Click on the appropriate link after each title. If you don't
have the Acrobat Reader, click on the icon at left to download. CLICK
HERE to download the entire White Paper in PDF format (650K). 
