
Mike Tansey
|
Mike Tansey is the CEO of Thomson Scientific. Previously, Mike
served as the President and CEO of ISI. He has been involved
with the evolution of electronic publishing for almost 20 years.
Prior to becoming President of ISI, Mike was responsible for
all product management and was instrumental in the development
and launch of the ISI Web of Science. Before joining ISI, Mike
was responsible for all technology operations at BRS Information
Technologies and prior to that he was responsible for all technical
publishing activities at Aspen Systems Corporationa leading
supplier of information management solutions to the Federal Government
and Legal Markets. t
market. |
Intelligent Content
and Technology Integration [PDF]
By Mike Tansey, President and CEO, Thomson
Scientific
To create a unified digital library environment, information
managers can no longer select database products based purely
on content. Instead, they must seek out implementations from
leaders who can also offer new technologies for organization,
searching and links navigation. Information providers are developing
fully integrated solutions, including links management systems
and non-traditional search technologies. Meeting the challenge
of content management, therefore, means selecting the right content, and ensuring
that the tools and technologies that accompany it build on the
research environment already in place.
Linking Gateways
In the Web world, the first piece of the digital library technology
puzzle is the links infrastructure. Information managers have
a daunting task: to ensure that links management within specific
vendor platforms offers the best value-added benefits, and that
those same vendor platforms work seamlessly with any portal-level,
context-sensitive linking system in use by the library.
A well-conceived vendor platform is one that allows a researcher
to follow an idea wherever it may lead, allowing the underlying
linking system to integrate, extend and organize the research
environment. A successful linking infrastructure acts "behind
the scenes" to ensure that the natural relationships between
content sources are highlighted for the user. The ISI Web of
Knowledge platform is an example of how a linking infrastructure
can provide those connections.
Interproduct links: Connect a record in one content source
to the same record in another. By seeing how one article can
be found in numerous resources, researchers are able to explore
a set of related databases in a targeted way, and to quickly
and easily gather the unique information provided in each. A
researcher has a variety of ways to explore a topic within an
individual database, but with interproduct links the possibilities
increase dramatically. The ISI Links infrastructure within ISI
Web of Knowledge permits this type of exploration by automatically
showing special link buttons whenever a paper appears in two
or more platform resources. ISI Links manages the connections
between contentwithin the context of the institution's
subscriptionsso that a researcher doesn't need to.
Shared Citation Links: As serendipity is as much a part of
the research process as effort, vendors must find new ways to
help researchers along the discovery path. For us, this means
using the ISI Links management system to "share" citation information
across platform databases. Special buttons have been added to
the full record of hosted content sources to allow novice users
to "stumble" upon the benefits of citation indexing information.
Direct links to full bibliographies, lists of citing articles
and even a "find more like this" feature (called Related Records,
formerly only available in Web of Science) are now available
within hosted databases such as BIOSIS Previews and INSPEC.1
Full Text Links: For vendor platforms based on bibliographic
databases, management of full text links is critical. The role
of bibliographic databases is to provide an efficient way to
filter an ocean of information down to a pool of relevant articles,
papers and patents needed at a given moment. The next step is
to locate the full text of those itemsand in a well-designed
platform, doing so is a matter of a few mouse clicks.
Here again, the ISI Links management system comes into play
within the ISI Web of Knowledge platform, offering full text
links via direct publisher feeds and a unique pre-verified algorithmic
linking called "RoboLinks." Link resolution is always assured
through this stable yet extensible system that has been specifically
designed to ensure reliable links to the appropriate copy of
an institution's full text.
Context Sensitive Links: A final consideration for the information
professional wrestling with the evaluation of a vendor platform
is that of links compatibility with the greater library mission.
More institutions are realizing the importance of a context-sensitive
link package, or "links server," to a digital library. A links
server offers a way to provide a "menu" of ideas to help researchers
decide the best next step in the research process. For example,
it can identify which databases index a particular journal, direct
a user to all the places where the full text of an article can
be found, or to work directly with a document delivery system.
The sophistication of links servers range from basic (focusing
on relationships between standard electronic resources) to comprehensive
(focusing on complete serials management).
To fully support a digital library, a vendor platform must
be able to seamlessly integrate with an institution's context-sensitive
linking package. To this end, the ISI Web of Knowledge platform
has been enhanced to offer the integration of OpenURL-based links
servers. Web of Science is currently OpenURL-enabled, and all
other content sources within the platform will soon follow suit.
Beyond the Traditional Search
The second piece of the digital library technology puzzle is
the search infrastructure. Whereas links offer the opportunity
for content relationships to be highlighted, search options offer
the researcher a way to use those relationships in a personal,
targeted context for precise information retrieval.
A well-developed vendor platform allows different types and
levels of searching to meet the needs of different types of research
methods. In today's digital research environments, traditional
(Boolean) searching is complemented by new relevance-based natural
language searching, cross-search technologies and even new portal-level
cross-collection discovery tools.
Natural Language Searching: With the development of search
engines specifically designed to meet the needs of Web-based
information, there has been a shift away from the traditional
Boolean search paradigm towards a probabilistic model. When retrieving
information, a traditional search system manipulates the exact
algebraic relationship between the terms entered by the user.
In contrast, probabilistic (or "natural language") search systems
focus on the concept behind the terms, by weighting each term
and then applying relevance to select documents. Natural language
searching complements traditional searching. A platform that
provides both greatly enhances the research experience.
Within ISI Web of Knowledge, the MuscatDiscovery probabilistic
search engine supports two tools: Current Contents eSearch and
ISI CrossSearch. In a single search, Current Contents eSearch
allows users to retrieve journal articles through a traditional
engine and evaluated Web sites (and individual Web documents)
through a probabilistic engine. The researcher enters terms into
the Current Contents Connect search interface, which queries
them against a set of journals. Current Contents eSearch then
transforms the Boolean search into a probabilistic one by adding
weighting and relevance criteria. The resultant query is matched
against Web sites and Web documents in the Current Web Contents
database; relevant hits are returned. Because this second search
is completed "behind-the-scenes," the user can uncover valuable
Web documents and Web site reviews as a natural extension of
a typical journal search.
Cross-Searching: Cross-searching of multiple resources comes
into play when there is a need to complement individual database
searching (whether traditional or natural language) with a next-level
discovery tool.
ISI CrossSearch provides a way of discovering relevant documentsjournals,
proceedings papers and patentsfound in the databases produced
by Thomson as well as those hosted within the platform through
partnerships with other information producers. A researcher has
a choice between conducting a traditional cross-search or a natural
language cross-search. For the latter, the easy-to-use "concept" box
welcomes users to enter a phrase, sentence, or entire paragraph.
This allows the user to approach the research process in a different
way, starting with a general idea or concept rather than a specific
set of words. The concept CrossSearch is run against the databases
chosen by the user, and returns a de-duplicated results list
sorted by relevance. From there, a researcher decides which individual
resource to drill down into by selecting whichever individual
database best suits his/her needs.
Federated Searching: Enabling true cross-collection discovery,
however, demands even more than a cross-search mechanism. It
requires a meta-search mechanism at the portal level, a system
referred to as "broadcast," "multi-protocol," "meta-" or "federated" searching.
Federated searching provides a single search interface for
all of an organization's electronic resources. Unlike in a cross-search
system or a single protocol-based system (such as Z39.50), each
database remains in its native format and is not expected to
be enabled with a certain query language. Instead, a federated
search system houses a set of translators to complete each searchone
translator for each database. The system takes the user's search
terms, translates the search string into the proper syntax for
each electronic resource the user has selected, and then sends
each query out separately to the appropriate content source.
The federated search system has no search engine of its ownit
relies upon the capabilities of the search engines found within
the individual databases themselves to retrieve results.
Designed to complement rather than replace the searching within
individual databases, this discovery system offers powerful benefits
for a digital library environment. It allows a content manager
to facilitate easy access to an organization's electronic resourcesacting
as a bridge to lead researchers from the library or organization
portal homepage quickly and easily into the electronic resources
they need most for their day-to-day information gathering activities.
It provides a new tool for both novice and experienced information
users in a way that allows a library professional to direct them
to the proper resources in an efficient and focused manner. A
federated search system also aids e-resource managers by increasing
usage of their underutilized resources in order to increase return-on-investment
for those content expenditures.
We have chosen to incorporate federated searching in two distinct
ways. First, a proprietary federated search infrastructure is
a fundamental part of ISI Web of Knowledge. Using the ISI CrossSearch
feature as a foundation, a researcher can opt to have a search
query automatically translated into the syntax necessary for
two external content sources: PubMed and AGRICOLA. Other free
resources in various disciplines will be added in the future,
as well as optional subscription-based resources. Second, we
have entered into a partnership with WebFeat, Inc., a leader
in federated search systems, to offer solutions directly on the
library or organization portal.
Future Directions
With the adoption of the OpenURL standard, the information
industry has the foundation it needs to improve and extend linking
infrastructures in new directions. Information vendors are OpenURL-enabling
their products so that a library's context-sensitive links server
can be easily integrated with their product offerings.
With the advent of federated searching, portal-level search
technology options are about to change dramatically. NISO has
already formed a "MetaSearch" standards initiative, and this
new type of resource discovery will certainly become an important
part of any digital library environment.
The bottom line is that content managers are no longer thinking
purely about database content, and information technology specialists
are no longer thinking simply in terms of systems. Instead, they
are working together to look at the bigger digital library picture,
and are taking a comprehensive approach toward the development
of electronic resource environments. The only way to ensure intelligent
integration within the research organization is to choose content
from information companies that offer value-added linking and
searching with the larger digital library environment in mind.
Thomson ISI products and features mentioned herein are trademarks,
service marks and registered trademarks used under license. Thomson
ISI has no proprietary interest in the marks or names of others.
FOOTNOTE
1. BIOSIS Previews is from the publisher of Biological Abstracts.
INSPEC is produced by the Institution of Electrical Engineers.
|