Top Story:
Adding a Head to a Headless CMS

There was a time when monolithic CMSs satisfied everyone's needs. They offered the luxury of being able to quickly create and deploy websites. Best of all, they could be handled by users who had little technical expertise or design skills. This was a small business marketer's dream, and even medium and large organizations found value in CMSs that coupled the content repository with the ability to manage webpage experiences.Read More >>

FEATURED 

Avoid These 5 Content Management Pitfalls

Fall is my favorite time of year - the foliage is stunning, everything smells like pumpkin spice, and I get to wear cozy sweaters and rain boots! Fall is also a great time of year to start thinking about year-end, and how you can improve your content management strategy to set yourself up for success in the year ahead. Easier said than done, right? I like to start by using the process of elimination. In this post, we'll review five content management pitfalls you should avoid right now to help you improve your content marketing strategy.Read More >>

Inside the Minds of the EContent 100 Judges

Our judges are an integral part of making the EContent 100 list happen, but they rarely get an opportunity to talk directly to our readers. In order to get an idea of what was on their minds during this year's judging, we asked them one simple question: "What was the breakout trend of the past year from your vantage point in the industry, and how do you see it evolving next year?" These are their answers.Read More >>

Customer Journey Maps: A Path to Innovation and Increased Profits

"What is a customer journey map?" would seem to be a fairly self-explanatory question. It's a diagram/infographic/flowchart that depicts the steps customers go through to engage with a company. The map can show the path to buying goods or services or gather information. Simple, right? Not so fast.Read More >>

Webinars: Still a Viable Option for Building Audience?

Webinars are still widely promoted online, but does the format still resonate with end users and, if so, which ones? Can webinars reach, and influence, a B2C audience or are they primarily used for B2B outreach? What emerging technologies are moving into the webinar space? These are questions marketers need to be asking themselves.Read More >>

YouTube, AI, and the ‘Adpocalpyse’

It's a company's worst nightmare: Disgruntled clients pull back due to dissatisfaction with the company's business practices and do so publicly, with government officials urging them on. But when the company being targeted by clients' ire is the video and search behemoth YouTube—and the business practice is the airing of revenue-generating advertisements for creators of extremist content with dangerous real-world implications—both the impact and the stakes are especially high.Read More >>

Facebook Holds Ads Up to the Light for Greater Transparency

Recently, Facebook announced they will eliminate "dark posts" (a post that has been published for advertising use that is seen by select members of the public) in an effort to offer greater transparency in its advertising offerings, largely in response to Russian meddling in the 2016 U.S. presidential election. As this is a global initiative (many countries have encountered similar election meddling), rollout begins in Canada in mid-November as part of the Facebook Canadian Election Integrity Initiative, before implementation in America in the summer of 2018 (ahead of mid-term elections). While all political advertisers will be required to disclose their identities for their ads to run, this change impacts all advertisers, politically-focused or not.Read More >>

Companies to Watch 2017-2018

Each year, we receive many more submissions for the EContent 100 list than we can use, and many interesting companies don't make it onto the final list. Here we introduce you to some of the companies that caught our attention during the voting process. We'll be keeping an eye on them during the next year, and you should too.Read More >>

Meet the EContent 100 Judging Team

Meet the 11 professionals who decided which companies would make this year's EContent 100 list. Read More >>

EContent 100 Category Descriptions 2017-2018

A description of the categories our judges consider when choosing the EContent 100 list. Read More >>

The 2017-2018 EContent 100 Companies that Matter Most in the Digital Content Industry

In order to survive, everything must evolve. The EContent 100 list of companies that matter most in the digital content industry is no exception. Every year during the voting process, we see how the changing list reflects the way the larger industry is developing. In 2017, a couple of trends emerged. The first, is the importance of artificial intelligence (AI), which is probably obvious to anyone in the content business. The second is the increasing importance of digital asset management (DAM). Next year, DAM will need its own category, but this year, we did our best to honor its contributions to the industry within our existing framework.Read More >>
More Featured Articles