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3 Surefire Ways to Impress Your International Customers as a B2B Organization

If you are looking for a way to take your B2B company to the next level, chances are that international expansion has crossed your mind once or twice. So, how can you ensure that you are able to not only connect with international customers but truly impress them by standing out from your global competition?Read More >>

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Gen Z is the Missing Piece in Your Content Marketing Strategy

It's time to think past the Millennials because GenZ has started to take over the internet. If you aren't already targeting Gen Z then your content marketing strategy has a serious blind spot, and you need to rework it to include the Gen Z audience.Read More >>

Q&A: Mobile Posse's Greg Wester on Overcoming the Appnostic Moment

Research from Mobile Posse and Phoenix Marketing International found 88% of mobile users regularly exhibit appnostic behavior, while only 11% of users have a specific app in mind more than 90% of the time. Mobile Posse's CMO, Greg Wester, says that savvy app makers will take advantage of this "appnostic" state of mind. Read More >>

Ten Years of the App Store: What Can We Learn From Our Mobile Past?

2018 marked the 10-year anniversary of both the Apple App Store and the Google Play store. During this time, both stores have been renamed and improved. More than 200 billion apps have been downloaded from each. Top apps now have billions of users and downloads. Are there any patterns and trends we can glean from the winners in the app economy so far? And what might that mean for the next 10 years?Read More >>

Blockchain Means “Uber-izing” Content, Eliminating the Middlemen

Originally introduced more than a decade ago as a decentralized, digital ledger supporting bitcoin, blockchain has evolved beyond well beyond supporting digital currencies. In the case of content sharing, blockchain promises unprecedented levels of creative freedom.Read More >>

Advice for Surviving the 'Cookie Apocalypse'

Google is cracking down on third-party cookies, and Facebook will soon let users clear their histories. This represents a sea change for many marketers, but savvy marketers are already embracing GDPR compliant content and owned channels. Read More >>

3 Strategic Milestones to Make a Global Brand Voice Trigger and Meet Local Vibes

For global content strategists and product leaders, ensuring brand effectiveness across multiple markets has always been a challenge. The impact of branding messages and the overall success of brands have been determined, to a large extent, by how customers perceive and receive them.Read More >>

Television Advertising Is Getting More Personal

Personalization is at the heart of digital experiences. But broadcast television has been inherently less personal. Every click of a mouse (or touchpad) leaves data about users in its wake, but that hasn't been true for more traditional media. However, the expectations of digital consumers—and marketers used to targeting very specific audiences on the web—are impacting how TV networks look at their advertising. Read More >>

The Next Big Trends in SEO

SEO has grown to encompass much more than its original acronym, and the SERP isn't limited to ten blue links anymore. Because digital marketing strategies are changing to keep up with SEO's advancements, we can hardly predict what will happen next—but these fast-growing trends might give us a clue about the future of SEO.Read More >>

Is Your Content Review Process Out of Control? How to Fix It

Companies crave content—high-quality, timely, and accurate content that is brand supportive and designed to connect and compel target audiences to some desired action. Unfortunately, more reviews required means more costs and sometimes what some would argue is a process designed to squeeze the life out of content that has been carefully crafted.Read More >>

Digital Publishers Prepare for the Voice Revolution

There's plenty of buzz about the growing prevalence of voice. As Alexa and her ilk become more ubiquitous it seems that analysts' predictions about the shift toward a voice-first landscape are becoming a reality. But it's not just about smart speakers. Content is everywhere, and that includes voice content. Although the implications for digital publishers are still coming into focus, those looking to get ahead of the pack may not have much time left to claim their spot on the frontier. Read More >>
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