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Facebook’s Problem is a Data-Ownership Problem

Rep. Blackburn's question about control of the virtual-self hits at the epicenter of our Facebook problem: regaining personal control of our virtual identities is the answer to data privacy. Only when my real world-self owns my virtual-self can I truly have the benefit of data privacy and set both the boundaries and price for its use. This is achievable today, and it will be the largest disruption in the history of digital advertising.Read More >>

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Go With Your Gut: When You Can Ignore the Algorithms

A Harvard Business Review case study recently posed a provocative question: when should humans listen to algorithms vs. when should they trust their own experience and intuition? For this case study, the issue related to which of two employees to choose for a promotion. But, given the widespread applications for the use of big data and the power of predictive analytics, the question could be applied to any field or area of business practice—including content marketing.Read More >>

How Artificial Intelligence Can Poison or Power Your Brand

Facebook was a dream come true for marketers too. And marketers have tracked people and used their data without second thoughts. Why shouldn't marketers feed that data into artificial intelligence algorithms? Shouldn't customers want more personalized services, advertisements, and advice?Read More >>

Global Content Needs Automated Intelligence as Much as Intelligent Automation

Since the most obvious wins of AI-driven content solutions are found in content effectiveness--including speed, cost, and relevance--it may be useful to briefly highlight how and why both automation in general, and automated intelligence in particular, do matter in global content value chains and digital product lifecycles.Read More >>

From Digital to Physical Commerce: Lessons from China’s Ecommerce Market

The Chinese ecommerce market is the largest in the world. In 2016, Chinese online sales reached $770 billion, including $100 billion in international transactions. With an average of $882 spent online per shopper, per year, in cross-border ecommerce transactions, international online shopping giants like Alibaba are surprisingly turning their focus from digital to physical commerce.Read More >>

GDPR Compliance and Data Collection: How To Make It Work

As the General Data Protection Regulation (GDPR) closes in, publishers are still unsure about where the line is being drawn. If you're confused about the status of your data collection strategy under the GDPR, read on.Read More >>

Multilingual Marketing: The Right People for the Job

By employing appropriate talent in these specific roles and equipping them with the latest multilingual and translation capabilities, multinationals can actually use the digital revolution to their advantage.Read More >>

Can Facebook Earn Back User Trust Without Changing Its Business Model

Facebook is in the middle of a PR crisis, for—more or less—simply conducting business as usual. Can they earn back customer trust, and continue to sell advertising based on user data?Read More >>

Beat Facebook's Algorithm Changes by Getting Back to the Basics

Facebook has made a number of changes recently to its news feed, driven by issues ranging from Russian intervention in the 2016 elections, the proliferation of "fake news," and consumers' increasing frustration with spam and click bait. In January, Facebook founder Mark Zuckerberg announced that Facebook users would be seeing more posts from friends and family and less from businesses and brands. The exception: business pages that generated discussion among users. Read More >>

How Personalization Can Boost Luxury Ecommerce

By 2020, e-commerce will represent close to 15% of all retail sales. While this growth is significant for players in the e-commerce sphere, it can also pose some challenges. As the market gets bigger, more competitors will want a slice of the profits. That is why it's essential for serious e-commerce store owners to differentiate themselves from the rest of the pack. Personalization is an excellent way for luxury e-commerce merchants to boost their business.Read More >>

Q&A: The Conscious Consumer's Hierarchy of Needs

Consumers are changing—and so too must marketing strategies. Research from Blis exposed new "conscious consumers," and shares data-informed insights and recommendations about how to build loyalty with them. EContent interviewed Alex Wright, head of insights at Blis, about these consumers and what marketers need to know to reach them.Read More >>
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