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Q&A: How Podcast Advertising is Changing

The popularity of podcasts is soaring but whether you're into true crime, comedy, or culture podcasts you probably hear the same ads over and over again. We talked to Lynn Brown and Mollie Kehoe, co-founders of BrandVerge, about how podcast advertising is changing. Read More >>

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Marketing Malpractice: What You Need to Know

In my homeland of Australia, there's been a recent crackdown on SEOs and digital marketing agencies that have been ripping off businesses. And in the near future, I believe this will be a global issue that all SEO consultants will have to contend with I call this SEO-Darwinism.Read More >>

Geolocation: Then and Now

Gone are the days when location, location, location applied only to brick-and-mortar businesses. Location has played an increasingly important role in the virtual world, with personalization steering the customer experience journey.Read More >>

Overcoming Monetization Mountain

Content creators face growing monetization challenges as strategies evolve to overcome them. Read More >>

3 Tips for Recycling Content as Part of Your Marketing Strategy

You've invested thousands of dollars worth of time and money in your marketing content. Don't let it go to waste by failing to optimize it across all of your channels and platforms. Read More >>

Embedding Localization in Digital Transformation

The following points can give you some ideas of how effective localization can get you out of trouble, whether it relates to your content, products or customers in and outside your company. Read More >>

AI and the Connected World: Messenger Pigeons Were Once Effective, Today it’s AI

In Part III of this three-part series on "Artificial Intelligence and the Connected World," we examine the role of Linguistic AI in content distribution and how global marketers will deliver more relevant and effective content to engage with people. Read More >>

Documents are Dangerous: Why Enterprises Need Effective Document Governance

Popular headlines would lead us to believe that cyberattacks are the most prevalent security-related threat. However, companies are actually 50% more likely to suffer a business loss from inadequate document governance than a digital data breach.Read More >>

The Future of Conversational Assistants in the Enterprise

Conversational assistants such as Alexa, Google Assistant, Siri, and Cortana are growing in popularity, especially among consumers. But there's still some way to go before they're Read More >>

Protecting User Data: How Close is the US to its Own GDPR?

Many companies still aren't in full compliance with GDPR, meanwhile, some are calling for a federal U.S. data privacy law. Those who continue to dismiss the regulations do so at increasing peril to their business.Read More >>

The 19th Annual EContent 100

No more judges. No more categories. This year, the EContent 100 list of companies that matter most in the digital content industry was decided by our readers. From web content management to digital experience tools, from content monetization to translation and globalization, you weighed in to determine the 2019 winners.Read More >>
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