Michael LoPresti

Michael LoPresti was the assistant editor of ITI's Enterprise Group from 2006 to 2008. He currently lives in San Francisco, where he works in the communications department of a nonprofit arts organization and is an occasional freelance writer.

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Articles by Michael LoPresti


Any organization with an interest in disseminating its content to a global audience needs to familiarize itself with the basics of machine translation. At a time when the globalization of commerce is yesterday's news, the number of companies with the capacity for international ecommerce has grown considerably. Machine translation is not necessarily reserved for the titans of industry, as many translation service providers are beginning to offer more scalable services to assist even small companies with translation projects.
Editorial/Feature - Posted Oct 06, 2014
There's really no escaping it. No matter how innovative your use of the latest tools and technologies in digital marketing may be, no matter how closely you follow industry trends and implement solutions that reflect the cutting edge in digital marketing practices, it will always come down to the bottom line-at least, as far as your C-level executives are concerned. Being able to demonstrate the dollar-for-dollar benefit that your marketing efforts provide to your organization is the elusive brass ring that marketers are perpetually striving to grasp.
News/News Feature - July/Aug 2014 Issue, Posted Jul 07, 2014
One of the more recent movements in the technology sector--which has emerged as a bona fide standard practice in numerous industries--is cloud-based computing. Without even thinking about it, in fact, many of the most routine activities that businesses have come to rely on-think Gmail or Salesforce.com-are built on cloud-based principles, where information, storage, and processing are housed and managed in off-site data centers as opposed to a company's own local servers or hard drives. For publishers contemplating moving aspects of their business practice to the cloud, there is plenty of experience and expertise to rely on during the course of the decision-making process; indeed, they may already be deeper into the cloud than they realize.
Editorial/Feature - June 2014 Issue, Posted Jun 23, 2014
Making sense of large amounts of disorganized information that is spread across wide swaths of an organization has always been the defining challenge of knowledge management. In recent years, the ability for organizations to capture information about themselves, their customers, and every facet of their business has increased exponentially; the phenomenon, of course, is known as "big data." As troves of data grow, so too does the potential to leverage it, and one key to keeping up with that potential is through the implementation of systems and solutions that streamline your organization's ability to analyze it, access it, and act on it. In short, big data is spurring the symbolic "long tail" of institutional knowledge to grow ever longer, and organizations must be prepared to adjust their knowledge management strategy to compensate.
News/News Feature - Posted Apr 11, 2014
The overarching trajectory in the evolution of web content management (WCM) that emerged in 2013 largely reflected the trends that have been defining nearly every other corner of the technology sector in the last several years. The equalizing principle of ease of use for nonexpert users, a drive toward mobile functionality, a preference for a solution that integrates well with other systems, and a strong inclination toward user-driven or social content creation-these tenets are now the new normal for the creation, management, and distribution of enterprise content, particularly web-based content, and they drive expectations of technological functionality for both internal and external stakeholders in any enterprise.
Editorial/Feature - March 2014 Issue, Posted Mar 24, 2014
Mobile advertising has long been the toughest nut to crack for some of the country's most significant media companies. Facebook, Twitter, and Google have all, in their own ways, wrestled with the challenge of effectively implementing -- let alone monetizing -- advertising on mobile devices, with mixed results at best. As media consumers have migrated increasingly toward the consumption of content via their smartphones, tablets, and other mobile devices, every industry with a stake in online publishing has been striving to untangle the thorny issue of how to effectively generate advertising dollars when readers consume content on-the-go. Business-to-business publishers have been awaiting their piece of the mobile advertising pie as much as any industry, and the wait has often been frustrating. The tide, however, may very well be turning.
News/News Feature - Posted Jan 15, 2014
As the migration of consumers from desktop to mobile devices continues with little indication of abating, it remains as much of a concern as ever for companies to represent their products, services, and brands in a mobile environment. The Search Agency, a global online marketing firm founded in 2002 and based in Los Angeles, delivered a progress report on the country's biggest companies' mobile presence-in the interest of providing a rubric of best practices and mistakes to companies of all sizes-with its "Mobile Experience Scorecard: Fortune 100 Companies" report.
News/News Feature - Posted Oct 18, 2013
Remember the days when the white paper was the go-to (if not only) content marketing tool? Those days are such a distant memory that the term "content marketing" didn't even exist during the white paper's heyday in the 1990s. In its place have emerged a whole array of content channels-blogs, magazines, videos, social networking campaigns, and so on-and a new collective term for them, that delivers dynamic and engaging branded information, the ultimate intention of which is to drive sales.
News/News Feature - October 2013 Issue, Posted Oct 14, 2013
With the launch of the iPad in 2010, the leaders at Design Central knew that the world of digital publishing was on the verge of a major technological revolution. Before long, both its internal and external clients would expect to use tablets and other emerging digital publishing platforms to the full extent of their capabilities. This meant interactivity, ease of publishing, integration into smartphone apps, and more. The folks at Design Central understood the task in front of them and wanted to choose the right suite of digital publishing tools to integrate into their production process.
Editorial/Case Studies - July/August 2013 Issue, Posted Aug 12, 2013
As the vice president of digital experience at the recently merged McMurry/TMG, LLC, the country's largest independent content marketing provider, Andrew Hanelly spends most of his time working to bring journalistic standards and principles into the world of brand marketing. At a point in time when increasingly savvy consumers have little patience for or interest in the dry, overt pitches that defined content marketing of yesteryear, smart brand managers are learning to adjust their strategies to create content that looks, sounds, and feels more like the kind of content they are used to consuming in social and digital media.
News/News Feature - June 2013 Issue, Posted Jun 24, 2013
It wasn't long ago that the position of "chief content officer" was merely a glimmer in the eye of a few particularly tech- and trend-savvy marketing executives. Some time around the turn of the century, as digital media was beginning to cement its foothold in the worlds of marketing and commerce, and as the social media revolution was in its most nascent stages, the idea that a company should employ a director -- or a team, or even a whole department -- to create custom branded content to compellingly and coherently represent their organization in all of its prospective media channels was born.
News/News Feature - Posted Mar 22, 2013
"Content marketing" has grown from a murkily defined buzzword--or rather, a series of evolving buzzwords including "branded content" and "custom publishing"--into a ubiquitous, and in some high-profile cases demonstrably effective marketing strategy. Whether they knew it or not, millions of American consumers were touched last year by savvy content marketing campaigns from a broad spectrum of brands ranging from Oreo cookies to the Democratic and Republican presidential campaigns. With the rise of content marketing has come a proliferation of solutions for companies lacking the resources or the internal know-how to execute their own content marketing strategies from scratch.
News/News Feature - Posted Feb 25, 2013
There's a strong case to be made that 2012 was the year Twitter came of age. Founded in 2006, it was one of the earlier Silicon Valley social media Cinderella stories. It overcame a head-scratching premise-remember the days when 140 characters seemed like an impossibly short constraint in which to express oneself?-to become a ubiquitous global channel of information. Twitter is now a de rigueur component of the news media, celebrity entertainment, and even the American political discourse. Think Twitter town hall meetings.
News/News Feature - January/February 2013 Issue, Posted Jan 23, 2013
The 2012 election cycle marks the inaugural election during which "big data" analysis tools are widely available to examine where the Republican and Democratic presidential candidates stand on the major issues of the campaign. The technology company Atigeo is putting its big data cloud software platform, xPatterns, to work in a free online analytical tool that it hopes voters will use to sift through the cacophony of campaign commentary and make sense of the candidates' stances on the issues.
News/News Feature - Posted Aug 22, 2012
Big brands in non-media industries (beverage and automobile companies, for instance), as well as smaller companies and even nonprofits - none of which are likely to have either the extensive volume of content or the in-house personnel and expertise to manage that content that the big media companies do - may begin looking for video management and publishing solutions that match more modest needs. thePlatform now offers just such a solution aimed at those potential customers.
News/News Feature - Posted Jun 06, 2012
In a characteristically slick presentation at New York's Guggenheim Museum in January, a top Apple executive stood before a room full of journalists, introducing them to the company's latest effort to apply its computing philosophy to a facet of everyday life that is still-in its view-languishing in the technological dark ages. One two-word slide said it all: "Reinventing Textbooks."
News/News Feature - April 2012 Issue, Posted Apr 30, 2012
When your Chief Marketing Officer is breathing down your neck, demanding to know why your company's website still isn't the top hit for the most-searched term in your industry -- and you're trying to figure out the most tactful way to tell him that it'll never happen -- breathe easy. Conductor, the SEO technology provider, has come along with some solid new research demonstrating that you can get as much bang for your SEO buck without nabbing top billing on the highest-volume search terms.
News/News Feature - Posted Jan 06, 2012
With the online launch in October of The Legacy Project, an educational video series that features original interviews with Stephen Sondheim, Edward Albee, and eight other legends of American theater, the series' publisher, Alexander Street Press, contributed a substantial amount of new, firsthand documentation of the creative processes of these cultural icons to the historical record. But the fact that the collection is fully accessible through an online streaming platform is substantial in and of itself, and it says something significant about the current state of academic publishing and the direction in which the industry is headed.
News/News Feature - November 2011 Issue, Posted Nov 09, 2011
Last spring, Google found itself on the receiving end of a fair amount of consternation from the technology press, privacy advocates, and several European countries. German officials accused the search giant of using its ubiquitous Street View cars to do more than merely snap those unsettling panoramic shots of your house and neighborhood. Those official Google vehicles were also collecting "samples of payload data from WiFi networks," Google admitted in April on its official blog, in response to the accusation.
News/News Feature - April 2011 Issue, Posted Mar 28, 2011
It's happened to you plenty of times. You're standing in the checkout line at the grocery story, half-heartedly gazing at all the vacuous gossip magazine covers that proclaim the latest reality show stars' divorces or the most recent travails of that Hollywood celebutante who seems to be in constant transit between rehab and jail, when you think longingly to yourself, "If only I had access to the latest issue of the Journal of Physics: Condensed Matter right now."
News/News Feature - November 2010 Issue, Posted Nov 03, 2010
Over the course of one frenetic week this summer, two major media companies-the Academy Award-winning art-house film production company Miramax and the venerable 77-year-old weekly news magazine Newsweek were sold off to wealthy investors by their longtime parent companies. Before the dust had settled, the bookselling giant Barnes & Noble (B&N) announced that it too was looking for a prospective buyer.
News/News Feature - October 2010 Issue, Posted Oct 06, 2010
The American newspaper industry has been struggling to define itself in recent years as its ink-and-paper readership has declined and the web has become the dominant medium for reaching an audience. While the vast majority of newspapers have established an online presence by posting their content online, turning the web into a viable business model has, thus far, been another story.
News/News Feature - Posted Jun 01, 2010
Every 2.6 seconds, the CAS (Chemical Abstracts Service) REGISTRY logs a new entry that defines and describes a recently discovered chemical substance. This statistic boggles the mind both for what it says about the pace of progress in scientific research and for what it says about CAS's ability to keep up with that pace.
News/News Feature - November 2009 Issue, Posted Nov 06, 2009
Gone are those innocent days at the turn of the century when the worst accusations being leveled at peer-to-peer (P2P) file-sharing networks were that they facilitated the unauthorized swapping of Metallica songs among tech-savvy teenage boys. The interminable hullabaloo over Napster seemed like ancient history in early May when the House Subcommittee on Commerce, Trade, and Consumer Protection convened a hearing to discuss the Informed P2P User Act (H.R. 1319), which was crafted in the wake of the discovery of documents on P2P networks that raise strong privacy and even national security concerns.
News/News Feature - July/August 2009 Issue, Posted Jul 03, 2009
Amid wall-to-wall news coverage about banks, insurance companies, auto manufacturers, and other pillars of the American economy that are buckling under the oppressive weight of the global financial crisis, the fact that the print media outlets reporting that news are themselves on the verge of financial ruin may be lost on readers.
News/News Feature - May 2009 Issue, Posted Apr 27, 2009
Reality Digital CEO Cynthia Francis imagines a world where the subtlety and nuance of language—which are so often lost in the text-based world of the internet—become a natural part of online communication. The panacea she has in mind is the integration of audio and video capabilities into social media in a way that is easy to implement and moderate. Her company's latest upgrade to its flagship social media product, Opus 3.0, contains an array of new features and capabilities, with a particular focus on advanced video functionality.
News/News Feature - Posted Mar 03, 2009
Take a closer look at Demand Media, Inc., one of the 12 companies that inspired the most banter among the EContent 100 judges during the voting process.
Editorial/Feature - December 2008 Issue, Posted Dec 01, 2008
Monday, November 17, marked the announcement of the availability of Clickability's Media Solution. The product provides a centrally managed SaaS content repository that enables large media companies to share digital content across their organization and publish it to multiple devices and web channels. Its feature set includes tagging and annotating, and asset-linking across channels and publications. The Clickability platform also allows for the sharing of content among separate customers, creating a mutually beneficial content-publishing ecosystem.
News/News Feature - Posted Nov 18, 2008
During one eventful week in mid-September, two big names in American commerce gingerly announced that they would be reinventing their business models for the digital age. Time Inc., the publisher of Time magazine, Sports Illustrated, and People, announced on September 15, a Monday, the launch of Maghound.com, a service that allows users to manage their magazine subscriptions online. Then on September 18 the online retail behemoth Amazon released the news that it would be adding a content delivery network to its suite of web services.
News/News Feature - Posted Oct 07, 2008
On Oct. 1, natural language search company Semantra will release Semantra 2.5 for Microsoft Dynamics CRM. With this new product, Semantra seeks to bring effective, efficient search capabilities to the realm of business intelligence (BI). Semantra 2.5, which sits on top of Microsoft Dynamics CRM, streamlines searching within that enterprise application, with capabilities including summary analytics, linking results back to the CRM, exporting results into Excel, and dynamically adjusting results sets. This set of functions and Semantra's streamlined search interface are designed to simplify business intelligence and analytics so that every member of a sales team, irrespective of their technical expertise, has access to as much valuable BI information as possible.
News/News Feature - October 2008 Issue, Posted Sep 18, 2008
YellowBrix has been in the content syndication and analytics business for more than 10 years. The company, which is based in Alexandria, Virginia, specializes in providing business, industry, and financial markets news and general consumer information for websites, intranets, wireless devices, and telephony services requiring real-time information. Within the next few weeks, in a step toward providing its analytical capabilities directly to consumers, YellowBrix will release a new product called RightTrade.
News/News Feature - Posted Sep 16, 2008
in its eagerness to make an impact in the enterprise search marketplace—a sector it has yet to satisfactorily conquer—Microsoft may have overlooked, or been inclined to dismiss, a number of apparent accounting irregularities on Fast Search & Transfer's books when it acquired the Norwegian search company for $1.2 billion in January 2008. The problems were no secret even then—inquiries related to FAST's accounting practices during the press conference call announcing the acquisition were met with pregnant pauses and "no comments"—but the story has grown more embarrassing for Microsoft in recent weeks as more details emerge about FAST and amid reports in the Norwegian press that the matter may come under criminal investigation.
News/News Feature - Sept 2008 Issue, Posted Aug 15, 2008
BudgetTravel.com has begun incorporating social media tools into its online experience, with the aid of the on-demand social media platform KickApps. Visitors to the site now find that they have several creative ways to share their travel advice with one another, and they can even make an impact on the print edition of the magazine.
News/News Feature - July/August 2008 Issue, Posted Jul 11, 2008
Every day, the small editorial staff of the B2B publisher Smart Brief is responsible for churning out more than 60 email newsletters. Such an endeavor requires diligence, patience, sound editorial judgment … and a really good text analytics tool. Smart Brief found that tool Lexalytics, which offered a rapid installation time for its products in addition to all of the text analytics essentials.
Editorial/Case Studies - June 2008 Issue, Posted Jun 10, 2008
With all of the momentous world events that have been in the news of late, from presidential elections to natural disasters, this past Wednesday may have come and gone without you even realizing that a new holiday had been declared. It was Data Independence Data—at least according to business information and data services company, Jigsaw. The company marked the occasion by dressing its founders in powdered wigs and Revolution-era waistcoats and breeches, and parading them through San Francisco's eclectic Haight-Ashbury district.
News/News Feature - Posted Jun 10, 2008
Copyright Clearance Center hosted its first-ever copyright conference at the Union League Club in New York City last Thursday. OnCopyright 2008 was an engaging, cerebral affair that featured four long panel discussions, each of which examined copyright issues from a different perspective, including technology, society, law, and the arts.
News/News Feature - Posted May 06, 2008
In recent weeks, Vignette, the Austin, Texas-based web content management solution provider, has unveiled a slew of new products aimed at making the company's offerings more personalized and more social.
News/News Feature - Posted Apr 22, 2008
WikiProteins, which went live in early spring, has adapted the ubiquitous Wikipedia model in an effort to aggregate biomedical information from a collection of databases and resources into a single portal.
News/News Feature - May 2008 Issue, Posted Apr 18, 2008
Officially launched this month, Northern Light Search provides access to thoroughly vetted business and industry news from thousands of hand-selected business news sites, leading business publications, industry authority blogs, regional newspapers, and national news sources.
News/News Feature - April 2008 Issue, Posted Mar 25, 2008
With a nod toward broadcasters and media companies that are looking to deliver and protect Flash video, Adobe Systems Incorporated announced on Wednesday the availability of the Adobe Flash Media Rights Management Server software.
News/News Feature - Posted Mar 21, 2008
Late last month, approximately 1,300 executives, IT professionals, and curious onlookers descended upon the opulent Rosen Shingle Creek Hotel in balmy Orlando, Florida for FASTforward '08, a three-day business and technology conference--with an emphasis on search technologies and strategies--hosted by Fast Search and Transfer (FAST).
News/News Feature - Posted Mar 11, 2008
Javien, Inc. is a well-known provider of content commerce technologies, primarily because of its platform product, Javien Digital Payment Solutions (DPS). The technology is aimed primarily at new media companies, such as digital music sites, to deploy and manage subscriptions, pay-per-view, downloads, micropayments, and alternative billing. In late January, the company announced the release of its New Media Payment Gateway, a product that allows customers to directly process payments for their content.
News/News Feature - March 2008 Issue, Posted Feb 12, 2008
Companies eager to implement Web 2.0 for collaboration purposes in the enterprise, and those vendors with products to sell, will be better positioned to succeed by preparing themselves for the fundamental changes that these technologies will bring to their organizations.
Editorial/Feature - January/February 2008 Issue, Posted Feb 05, 2008
PersonalBrain, a product of TheBrain Technologies, links networks of information including ideas, concepts, files, and webpages in a manner that attempts to mimic the thought processes of each unique user.
News/News Feature - January/February 2008 Issue, Posted Jan 25, 2008
As the photo-sharing site MyPhotoAlbum began to grow--with its storage needs along with it--the company realized that its ISP was no longer able to keep up with the site's demand. The company decided to move to an in-house storage system from ONStor to increase scalability and to regain a sense of control.
Editorial/Case Studies - November 2007 Issue, Posted Nov 16, 2007
A closer look at O’Reilly, which is pioneering an electronic subscription-based reference library for programmers and IT pros.
Editorial/Feature - December 2007 Issue, Posted Nov 14, 2007
It wasn’t all that long ago that, if you wanted to purchase an item online, you needed at least a credit card or a checking account to complete the transaction. Not so any longer. With the latest online payment solution developed by BSG Clearing Solutions, dubbed Bill2Phone, all you’ll need is a telephone. Or, more accurately, a telephone bill.
News/News Feature - September 2007 Issue, Posted Aug 24, 2007
Activism has stepped off the soapbox and moved online. The IFAW is only one of the latest activist organizations to turn to the blogosphere to raise awareness.
News/News Feature - September 2007 Issue, Posted Aug 21, 2007
For its part, the information industry has been abuzz with talk of how technology can be used to disseminate information rapidly and efficiently to contained environments like college campuses in the event of an emergency. Companies across the industry are taking this opportunity to promote concepts such as collaboration, mobile, and search as solutions to these very topical concerns.
News/News Feature - June 2007 Issue, Posted Jun 01, 2007
YouTube, social networking sites like MySpace, and the internet in general have become significant factors that must be taken into account by any political campaign with designs on electoral success. TechPresident is a blog that was created in early 2007 with the aim of covering the web’s effect on the 2008 presidential campaign.
News/News Feature - May 2007 Issue, Posted May 01, 2007
When news broke late last year that Microsoft was attempting to patent technologies related to Really Simple Syndication (RSS), it was met with outrage, fury, and countless cries of theft and corporate tyranny.
News/News Feature - March 2007 Issue, Posted Feb 15, 2007