If content is king, context is the kingdom. It is the place where your content is shaped, directed and delivered in a way that creates an optimal customer experience. It is the place where data is leveraged from numerous sources to define what is contextually relevant and then defines it again in real time when new insights become available. In the end, regardless of the touch point, your customer emerges with a positive feeling that directly or indirectly becomes associated with your brand. To learn more on how contextual content can help you, download this SDL white paper!