The programmatic ecosystem has evolved significantly over the past several years, and personalized retargeting as one of many programmatic solutions has become more and more prevalent. Today, it is obvious that using a single retargeter is not always optimal. In fact, running two to three retargeting campaigns with different providers can bring much better results without any additional cost. Here's why it works.
Deploying a new website for your enterprise? Reduce risks, ensure success with CMS implementation best practices, and develop an effective plan to avoid The Pitfalls Of Large Scale Website Deployments with this free whitepaper from Magnolia CMS.