New Research Finds Adoption of Content Automation is on the Rise

Content is king, and is the super-charged fuel of the digital age.  But for many organizations, there is way too much of it, scattered across various systems. Plus, there is not enough understanding of who views what content, and what is motivating them to consume the content. As more organizations seek to embrace digital transformation, they are turning to content automation as a way to deliver information quickly and effectively to their customers and employees.  These are the findings of a survey, conducted by Information Today, Inc., publishers of KMWorld and EContent magazines, in partnership with Quark Software Inc. The survey of 262 executives and professionals included business heads, managers, and content specialists from a range of industries, with financial services, manufacturing, and high tech having the largest representation.  Download this information research to learn more!