Localization is a process, not a project, and brands that leave international customers with an abbreviated experience are only limiting their own business potential. The first cohort of customers in any new market will inevitably have questions about order fulfillment, product functionality, and everything in between. But while companies can’t necessarily avoid these growing pains, they can choose how to respond to them. Proactively translating support content offers several advantages. Most importantly, it addresses the reality that most global consumers expect brands to offer self-service customer support portals. Download this informative paper to learn more.