It's About Content, DAM It

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Imagine that you’re the keeper of an elaborate garden, the envy of your neighborhood. Calloused hands and muddy boots attest to the grueling work you put into cultivating fresh avocados, herbs, and hops (this is my imaginary garden, so why not?). You arrive at the garden one morning shocked to find your harvest is missing. You frantically search the garden, your house, and the neighborhood, hoping to recover some fresh produce before it goes rotten. 

That unlikely scenario is a daily occurrence in marketing departments. Our capacity to grow new designs, photos, videos, etc. has outstripped our ability to manage the abundance. We think we have a garden of content waiting to be picked for campaigns — until we try to find it.  Download the article now to learn more.