How Switzerland's Largest Retailer Reduced Costs on Producing Advertising Material

Sponsored by Censhare

Migros was founded in 1925 and has evolved into Switzerland’s largest retailer. Today, more than 86,000 employees generate some 25 billion Swiss Francs annually.  Migros was working with an outdated media database. To produce advertising materials they were using a large number of systems and the processes were convoluted and complex.  Continue reading to learn how they accomplished their goal!