Case Study: How Migros Kept Costs Down with the Right Ad Technology

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Advertising is one of the most challenging aspects of running a complex organization. Campaigns run both nationally and regionally, price differences vary depending on location, multiple cultures and languages result in variances that challenge most organizations. For Migros, based in Switzerland, a country with four prominent languages, and an organization with over 600 retail facilities, the realities of complex advertising are par for the course. When Migros decided to implement a new system, the question was, how to simplify the complexity?  Download this informative case study to learn more.