Ubiquitous connected devices, social networks, and cloud services have empowered consumers, allowing them access to vast amounts of information and shared opinions. Consumers are emboldened by choice. They have developed an appetite for rich and rewarding interactions and rarely hesitate to seek alternatives when disappointed. This poses a major challenge to organizations that depend on these customers to buy their goods and services in order to survive.
See how brands like Shape, Men's Fitness and Muscle & Fitness increased revenue per app download, annual mobile subscriptions and customer engagement by focusing on three specific initiatives.