To reach today’s audiences you must have your content accessible in a variety of formats and across platforms. To achieve this goal, different tools and content creation environments must be utilized. To learn more, download EContent's "A Guide to Multiplatform Publishing: Getting Your Content on Every Device."
For content jockeys, of course, it is the dream: a single information store and automated delivery to multiple platforms in numerous configurations, all at the push of a button. And it is not a new ambition-it predates the tablet and smartphone outbreak by decades.
About 20 years ago, the challenge was largely being taken up in the area of technical content targeted to portable work devices-giving technicians relevant data on CD-ROM, ruggedized notebooks, and wearable PCs. Today, of course, there are many more targets: numerous browsers, a plethora of smartphones, almost as many tablets, and more devices appearing every month.
The need for smart content management and the ability to automatically generate customized outputs, then, is greater than ever. Luckily, getting there is easy. All you need is intelligent content and cross-platform code development. (Okay, maybe getting there sounds easy.)
Download EContent's "A Guide to Multiplatform Publishing," now.