Best Practices

Sponsored by SDL

Digital channels have moved well beyond tactics such as personalization and retargeting to deliver messaging and offers to consumers that are relevant and timely. Marketers are now empowered to deliver context, content that is finely honed and shaped by a myriad of factors that take relevant messaging to the next level. The purpose of this white paper is to describe the types of contextual marketing, the elements of context, technical requirements for execution, and finally, a peek over the horizon at the future of context in digital marketing. Continue reading to learn more!