Digital interactions occur via numerous channels – including websites, email and social media – but you should focus on your website as the digital destination. After all, it’s the platform that offers the chance to immerse your audience in an experience that you define. And it’s the one that lets you capture valuable data and glean important insights as visitors leave their digital footprints. This eBook is meant to provide marketers and IT professionals with a solid arsenal of talking points to start a well-balanced discussion with each other about which technology is best suited to underpin the future of their digital experience initiatives. Download now to learn more!