Best Practices


Sponsored by SDL

In an age where marketers are striving for more personalized marketing, nothing is more personal than language. People naturally expect communication in their native language, and they avoid situations in which they are forced to do business in a foreign language, even one as widely used as English. In today’s world, the buyer is in control, looking for whatever information they want, when and where they want it. Continue reading to learn more on the challenges of today’s demand gen marketers that are defined by three key trends.