Best Practices

Sponsored by Intralinks, Inc.

"Controlling access to digital assets has always been an issue for some organizations, but an increasing amount of regulation and controls have now made this a problem for a much wider range of companies."

The proliferation of mobile devices in the workplace, and the availability of cloud services designed for consumers, can lead to improper sharing of corporate data.  Information that leaves your firewalls without adequate protection, can end up in the wrong hands. Ovum takes a look at the challenges of info security and explores how a new generation of Information Rights Management (IRM) technology directly addresses the most critical concerns. For more information after you download this special white paper, visit

Sponsored by Smartling

Your website is often the first point of contact for potential customers. In fact, an influx of international traffic is often the indicator that inspires companies to localize content in the first place. The important thing to remember, though, is that website content localization does not need to be an all-or-none proposition.

Most global content strategies start by delivering a minimum viable experience. The smartest strategies often entail prioritizing content that is most crucial to the customer journey and adapting that content first.   Companies translate website elements that light the path to purchase, adapt their checkout procedures to local regulations, and await a spike in international revenue. Content with less potential influence over purchasing decisions, such as blog archives, can be set at a lower priority for localization. That way, companies can start realizing returns in a matter of weeks instead of waiting months or years to launch a completely localized website.  This measured approach has merit, but it can’t be where the strategy stops.  Download this informative information to learn more!