Best Practices


Sponsored by Nuxeo

Every vendor promises to solve your key content challenges: a central place to store and search for approved content, easy access controls, collaboration, and publishing. But most enterprise Digital Asset Management systems on the market were architected 10 or 20 years ago. A lot has changed:

• Digital assets have moved to the center of value creation, marketing, sales, and service – everyone needs access now
• Distribution channels have proliferated
• The frequency of market opportunities and threats has accelerated
• The marketing technology toolbox has gotten overstuffed, with vendors increasing 23-fold since 2011

If you’re not careful, you could end up with a DAM that was good for the requirements of the past, so-so for today’s needs, and will become a giant value trap in the future. In such a dynamic environment, ensure your DAM delivers value over the long term by making a choice that delights users to maximize adoption, supports your whole business, and works with the rest of the tools you have today – and those not yet invented. Ask these 10 questions to be certain.  


Sponsored by MicroStrategy

A picture is worth a thousand words.  But in the case of dashboards, pictures can quickly translate into thousands of dollars. Information is arguably better absorbed through vivid visualizations as opposed to monotonous grids, as visualizations can address the scope and dimensions of underlying data in a succinct and digestible format.  Businesses today rely on a myriad of charts and graphs that go beyond the traditional bars, pies, and gauges to convey information. Modern visualizations have pushed analytics to new levels, and organizations can publish information in unique, highly-visual representations. Open source libraries including D3, Google Charts, and Highcharts have presented creative options for business analysts wanting to design intuitive dashboards that convey complex information effectively to enable quick decision making.

If the charts and graphs you currently use aren’t cutting it, here are seven visualizations that can bring new meaning and purpose to your dashboards.


Sponsored by Smartling

Localization is a process, not a project, and brands that leave international customers with an abbreviated experience are only limiting their own business potential. The first cohort of customers in any new market will inevitably have questions about order fulfillment, product functionality, and everything in between. But while companies can’t necessarily avoid these growing pains, they can choose how to respond to them. Proactively translating support content offers several advantages. Most importantly, it addresses the reality that most global consumers expect brands to offer self-service customer support portals.  Download this informative paper to learn more.