Large and small brands are reaching customers around the world by publishing online content through websites, social media, blogs and videos. One of the reasons digital e-content is exploding is due to the pace we can create, develop and publish it. Content can be quickly made available to a wide, global audience of readers and consumers anywhere in the world. To gain someone’s attention, digital content professionals have to be contextually relevant and this means tapping into a local mind-set, publishing content in the right language and ensure it is culturally appropriate. Continue reading to learn best practices for developing multilingual e-content campaigns.