There are 196 countries and roughly 6,500 spoken language in the world today. With a population of 7.3 billion people (United Nations data, mid-2015), the world houses many cultures and nations who all speak different languages and have varying habits, tastes and preferences. According to independent research firm, Common Sense Advisory, 56% of consumers say that the ability to obtain information in their own language is more important than price. A key challenge for global content marketers, digital content professionals, creatives and product managers is to develop global content to meet the language and cultural needs of local audiences. Each culture and society has its own words, phrases, idioms and values which will affect how e-content is viewed and digested. Localizing and translating digital marketing campaigns is an integral part of the overall e-content marketing strategy. Continue reading the discussion to learn more.