Context and timing are inextricably linked. When should an offer be extended? When should information or a promotion be offered? When is this information most valuable, timely, or required? Often, this connects to a consumer action in real or near real-time, or within a specific predefined time-frame. Increasingly, “when” can also be informed by machine learning and algorithmic improvement over time. “When” can become contextually relevant based on a consumer’s online journey, or physical journey through real space and time. Read on to learn more about how SDL can help you when it comes to contextual marketing.