Every vendor promises to solve your key content challenges: a central place to store and search for approved content, easy access controls, collaboration, and publishing. But most enterprise Digital Asset Management systems on the market were architected 10 or 20 years ago. A lot has changed:
• Digital assets have moved to the center of value creation, marketing, sales, and service – everyone needs access now
• Distribution channels have proliferated
• The frequency of market opportunities and threats has accelerated
• The marketing technology toolbox has gotten overstuffed, with vendors increasing 23-fold since 2011
If you’re not careful, you could end up with a DAM that was good for the requirements of the past, so-so for today’s needs, and will become a giant value trap in the future. In such a dynamic environment, ensure your DAM delivers value over the long term by making a choice that delights users to maximize adoption, supports your whole business, and works with the rest of the tools you have today – and those not yet invented. Ask these 10 questions to be certain.